Author: Ian Hudson

While we may naturally tend to focus on British sportsbooks, it’s important to remember that online sports betting is a worldwide phenomenon. Brands can achieve incredible success in other parts of the world… without British...

In the past few years, DraftKings have proven to be one of the most disruptive forces in online gambling. Together with FanDuel, they’ve been responsible for the explosion in popularity of daily fantasy sports contests, which...

Since the brand’s launch back in 2000, the Betdaq name has been most commonly associated with its betting exchange. Given that the exchange is reportedly the second-biggest in the UK, handling some £75 million in bets every...

Bet £10 Get £10 style=”text-align: center;”>New players only. Minimum £10 qualifying bets. No cash-outs allowed. Free bet is a one-time stake of £10, minimum odds of 1.5, stake is not returned, maximum...

So many new sportsbooks are opening up right now, at an almost constant rate, that you might wonder how any of them could actually succeed. In short, how could a brand possibly rise above that crowd to make a name for itself? We...