BETTING OFFERS

Online bookmakers that service the UK market provide some of the best online betting offers in the industry.  Operators are always looking to attract new customers and maintain the loyalty of existing ones.  These brands use the best betting offers to meet these objectives. There are two types of bookmaker offers:

  • Betting offers for new customers.
  • Betting offers for existing customers.

Apparently, most online bettors in the UK have two active accounts but are open to registering with one more bookmaker. The UK betting offers are used by bookmakers to persuade potential new customers to open a new account.  Many bettors are fickle and will open an account, claim one of the betting offer types but not make a deposit and start to bet.

The purpose of this article is to review bookies sign up offers and welcome bonuses.  All the established UK brands have online betting deals. These deals complement the operator’s range of sports, leagues and betting markets. We will be updating this page with the latest betting site promotions.  There are so many to choose from so we are creating a guide to the best betting offers.

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TOP BETTING OFFERS – JUNE 2021

1

MIN. deposit : 5

Free daily odds boost

Highly prestigious brand

18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 7 days on sports, stake not returned, restrictions apply. T&Cs apply,
2

MIN. deposit : 10

Wide range of offers

Price boosts each day

New customers only
3

MIN. deposit : 5

Extra places and BOG

Correct4 football game

18+ Eligible UK+IRE players. Paypal & some deposit & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 4 days, stake not returned. No cashout, restrictions + T&Cs apply.
4

MIN. deposit : 10

Innovative social features

Free soccer betting tips

New customers only. Deposit £10 using Debit Card or Trustly. Up to your first £40 of losses will be refunded as CASH within 24 hours of qualifying bet having been settled. T&Cs apply.
5

MIN. deposit : 10

Money-Back football deal

Exceptional mobile apps

Terms apply
6

MIN. deposit : 5

Very well-regarded bookie

Fantastic range of offers

Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
7

MIN. deposit : 5

Worldwide football coverage

Mobile apps are very good

New Customers opt in, bet £5 & get 2x £10 Free Bets for set events (odds 2.00+) + £10, Slots Bonus, selected games, 20x wagering to withdraw max £250. Bonuses expire in 7 days. Card Payments only. Additional terms for existing BetVictor customers apply. T&Cs Apply, see below. 18+ | begambleaware.org | Please gamble responsibly
8

MIN. deposit : 20

0% margin on football bets

Betting loyalty program

New Customer Offer - Open to new accounts only. Deposit £20 and turnover your deposit five (5) times on the Sportsbook - trebles and accumulators (with three or more selections only), minimum odds each selection 1/2 (1.50) - and you’ll receive a £20 Free Bet. Additional deposits may be required in order to fulfil the turnover conditions, which must be met within 90 days of depositing. Bets placed using Free Bets or Bonus funds, or bets that have been Cashed Out, do not count towards turnover requirements. The Free Bet will expire seven days after being credited and can only be placed as a win only single bet on the Sportsbook. Free Bet stake not included in returns.
9

MIN. deposit : 10

Excellent track record

New Bet Boost each day

18+,New Customers only £10 min Deposit. First Wager
10

MIN. deposit : 0

Outstanding track record

Fixed odds & spread betting

New accounts: Stake £300 on qualifying spread bet markets = choose £300 cashback or an iPad. Stake lower = get cashback matching stake level. Cashback paid 28 days after opening. *Applies to selected qualifying sports spread betting markets only - not fixed odds. See Ts&Cs and full list of qualifying markets below. Spread betting losses can exceed deposit. 18+
11

MIN. deposit : 10

Regular Rewards Boosts

Live global racing streams

Key Terms: Valid for new UK customers who have registered from 31/03/2020. Deposit using code SNWEL125. Valid once per customer. Bonus expires after 90 days. 6x turnover at 1.7 minimum odds before withdrawal. Max contribution to turnover requirements per bet is £100. Multiple bets on the same market do not qualify.
12

MIN. deposit : 5

Huge range of promotions

Daily Power Prices

NEW CUSTOMERS ONLY. Promo code YSKA00. Place your FIRST sports bet and if it loses we will refund your stake in cash, up to £/€10. Only deposits made using cards or PayPal qualify. T&Cs apply.
13

MIN. deposit : 10

Deep in-play section

Widespread racing streams

New members. £10 min deposit & bet, placed & settled at 1.50 min odds within 14 days of sign-up. Awarded as 2x non-withdrawable £10 Free Bet Tokens, valid for 14 days. Must accept on My Bets page. Sportsbook only. Click here for Rules.
14

MIN. deposit : 10

Increasingly popular site

Free bet refunds on racing

New Customers only; Min. deposit £15 (no Skrill/Neteller); Bonus amount is 100% of deposit up to £50; Offer can be claimed once per household; Wager the qualifying deposit and bonus amount 8x within 30 days to convert bonus winnings into real money; Wagers must be on min. odds of 4/5 on singles or acca bets with min. odds of 2/5 per selection to qualify; Max. stake contribution to wagering requirement is the value of your bonus; Certain bet types are excluded; See full terms; Terms apply; 18+
15

MIN. deposit : 10

Up to 77% acca boost

Over 150 racing markets

18+, Welcome Bonus: New Players only, 1st deposit, Min Deposit: £10, max £15 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Only depositing using specific payment methods. Click to see full T&Cs
16

MIN. deposit : 10

Acca protection & boosts

Wide range of deals

18+, New customers only, available once per household. £10 Minimum Deposit and wagering on sport to activate the Free Bet is: £20 Void/cancelled or cashed out bets do not count towards wagering to activate the free bet. Offer valid only to customers making a first deposit of £10 or more. Offer only applies to players who are residents of United Kingdom and Irland. May not be used in conjunction with any other bonus, promotion or offer. Must be used at mrplay.com within 14 days of being credited to your account. Full T&Cs apply, begambleaware.org
17

MIN. deposit : 10

New specials bets each day

Multiple acca promotions

18+. UK Customers (Excluding NI) only. Cash stakes only. Min £10 stake required for initial £5 free bet. Min odds ½. Max £25 in free bets. Subsequent free bets equal 50% average of each 3 £5 max qualifying bets. 13 settled bets required to receive full £25 free bet. Qualifying bets must be placed on sportsbook within 30 days of opening account. Cashed out bets will not qualify towards your average stake. One free bet offer per customer, household or IP address only. Free bet expires after 7 days. Payment method restrictions apply. T&Cs apply
18

MIN. deposit : 5

Horse racing Bet Boosts

Solid football bet builder

18+ New Customers only. Deposit, opt in and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Free Sports Bets, valid on set events only at odds 2.00 or greater, expires in 7 days. Plus a £10 Game Show Bonus, selected games, wager 40x to withdraw a max of £250. PayPal and Card Payments only. Geographical Restrictions and T&Cs Apply, See Below. Please Gamble Responsibly.
19

MIN. deposit : 10

#PickYourPunt bet builder

Solid Acca Insurance deal

New 18+ UK only. Bets placed and settled between 20/09/21 – 03/10/21. Promo code BETFRED40, deposit and place first bet of £10 on Sports (Evens+) in one bet transaction. £40 in Free Bets credited within 10 hours of settlement, 7-day expiry. E-Wallet & Prepaid Card restrictions apply. Full T&Cs Apply.
20

MIN. deposit : 10

Famous Free Bet Club

#BetYourWay for football

New UK customers only. £10 Min Deposit. 100% matched free bet on your first deposit of £10. 1 x wagering at odds of 1.75+ to unlock Free Bets. Debit Card & Paypal deposits only. This offer is valid for 7 days from your new account being registered. Full Terms apply. 18+. BeGambleAware.org. Bet The Responsible Way.
21

MIN. deposit : 10

24/7 customer support

Successful European brand

18+. New depositing players on STSbet.co.uk only. Promotion from 11/02/2020 until further notice. First deposit min £10. Qualifying bet: min. £10 accumulator bet with at least two selections with min odds of 1/2 (1.50) per selection. Bonus: 50% of the amount of the first bet. Max. bonus £40. Min. 6x wagering with bonus on min odds of 1/2 (1.50) before withdrawal. Deposit method restrictions. Bonus valid for 7 days. Full T&Cs apply. BeGambleAware.org.

Types Of Online Sports Betting Bonuses

Betting bonuses can be claimed by new and existing customers. The first requirement is registering with an operator.  This process involves entering personal details and specifying a Username and Password. There is an optional field for a bonus code which activates the first stage of the bookmaker offers.  Some offers require a qualifying deposit and others are no deposit welcome bonuses. Other offers require a qualifying first bet and others are no bet welcome bonuses.

Betting offers for new customers often have a time limit while betting offers for existing customers are more likely to be open-ended. UK betting offers are subject to the bookmaker’s specific and general Terms & Conditions.  There are often turnover and odds restrictions related to the best betting offers.  The online betting deals are linked to a qualifying deposit, qualifying bet or combination of a qualifying deposit and bet.  Here are 11 betting offer types:

Sign Up / Welcome Bonuses

Most UK operators offer new customers a sign up welcome bonus.  The most common betting site promotions for new customers are matched deposit bonuses or matched bet bonuses. The value of the bonus is related to the initial deposit and/or bet. Generally, there are 3 types of matched bonus:

There are other variations such as the Ladbrokes 400% matched bet bonus. New customers can claim £20 in the form of free bets after betting £5. The William Hill offer is a bet 10 and get 30 deal which equates to a 300% matched bet bonus.  888Sport offers new customers a 100% matched deposit bonus.  New customers must stake a certain amount at minimum odds before having access to any betting funds that they have claimed or won using one of these free bet offers.

Top 3 Welcome Offers

PariMatch Horse Racing Welcome Offer – Bet £5 Get £30
PariMatch Horse Racing Welcome Offer – Bet £5 Get £30
Get a Horse Racing Welcome offer as a new customer at PariMatch. To claim the offer, opt-in, deposit and place your first bet of £5 or higher at odds of evens (2.00) or more to receive 3x £10 Free Bets for set events (2.00+). The qualifying bet for this promotion must be made within 7 days of registering an account to claim it. Free Bets expire 7 days after being accredited if not used. 18+, T&Cs apply.
PariMatch Sports Welcome Offer – Bet £5 Get £30
PariMatch Sports Welcome Offer – Bet £5 Get £30
Sign up at PariMatch and get a sports welcome offer. To claim the offer, opt-in, deposit and place your first bet of £5 or higher at odds of evens (2.00) or more to receive 2x £10 Free Bets for set events (2.00+) + £10 Slots Bonus on selected games (20x bonus wagering to withdraw maximum £250. Bonus expires in 7 days. Card payments only). The qualifying bet for this promotion must be made within 7 days of registering an account to claim it. Free Bets expire 7 days after being accredited if not used. 18+, T&Cs apply.
NetBet Sports Welcome Offer
NetBet Sport Welcome Offer
Get £30 in Free Bets & Spins when you register as a new customer at NetBet, deposit and place a £30 single/combo bet. You’ll receive your Free Bets and Free Spins (£30 divided into £15 Free Bet and £15 Free Spins for Casino and Vegas) within 24 hours of your first settled sports bet. Deposit method restrictions apply. 18+, T&Cs apply.


Free Bet Offers

The best bet offers are often free bet bonuses for new and existing customers. Free bets can be claimed when a new player opens an account or an existing player qualifies by following a number of steps.  Free bet bonuses can be generic or related to a specific sport and event.  Online betting deals for new customers include free bets but there are staking and odds restrictions. The stake is not included with any winnings from a free bet.

Some operators credit existing customers with free bets. There are usually qualifying Terms & Conditions and the offer is associated with a high profile sporting event.  Existing customers can benefit from a range of free bet bonuses during the Cheltenham Festival in horse racing and Euro 2020 in football.  The free bet value is often limited and usually no more than £50.  One of the best online offers for current players is the bet365 risk free bet offer.

Top 3 Free Bet Offers

PariMatch Horse Racing Free Bet
PariMatch Horse Racing Free Bet
Get a £2 Free Bet when you opt-in and place 3 horse racing bets at 2/1(3.0) or greater of £5+ each, before the end of the day (23:59BST). Multiple bets made on the same outcome will count as a single qualifying bet. Once your third qualifying bet is placed, your account will be credited with a £2 Free Bet that can be used on any horse racing market. The Free Bet must be placed on odds of 1/1 (2.0) or higher. The Free Bet can be used as one whole bet or a number of small bets. The Free Bet cannot be cashed out. It must be placed separately from real cash bets and will only return any profit that exceeds the total stake. Free bet expires in 24 hours if not used. 18+, T&Cs apply.
PariMatch Place a £5 Football Trebel+ & Get a £1 Free Bet
PariMatch Place a £5 Football Trebel+ & Get a £1 Free Bet
Opt-in and place £5 on a football Treble+ with combined odds of 3/1 (4.00) or higher before the end of the day (23:59BST) and PariMatch will credit you a £1 Free Bet that can be used on any sport market. The Free Bet can be used as one whole bet or a number of small bets. The Free Bet cannot be cashed out. It must be placed separately from real cash bets and will only return any profit that exceeds the total stake. Free bet expires in 24 hours if not used. 18+, T&Cs apply.
PariMatch Esports Welcome Offer – Bet £10 Get £40
PariMatch Esports Welcome Offer – Bet £10 Get £40
Claim a welcome Esports offer as a new customer at PariMatch. To qualify, sign up, opt-in, deposit and bet £10 at odds min 2.00 and get 2x £10 Free Bets for Esports & 1 x £10 Free Bet for any sports (odds 2.00+) and a £10 Slots Bonus on selected games (20x bonus wagering to withdraw maximum £250. Bonus expires in 7 days. Card payments only). The qualifying bet for this promotion must be made within 7 days of registering an account to claim it. Free Bets expire 7 days after being accredited if not used. 18+, T&Cs apply.


Bet X Get X Offers

These betting offer types are matched bet bonuses. The value of the free bet is related to the value of the qualifying bet. Here are examples of a Bet £10 Get £30 and Bet £10 Get £40 free bets offer.

Top 3 Bet X Get X Offers

BetVictor Horse Racing Welcome Offer - Bet £10 Get £40
BetVictor Horse Racing Welcome Offer - Bet £10 Get £40
Get £30 in Free Bets on Horse Racing and a £10 Gameshow Bonus when you sign up as a new customer at BetVictor. To qualify, opt-in to the promotion and place your first Horse Racing bet of £10 or more at odds of evens (2.00) or greater. Once you place your qualifying bet, you’ll get a £10 Free Bet on Any Horse Racing market, a £10 Free Bet on Any Lengthen The Odds market, and a £10 Free Bet on Any Daily Racing Specials market. You’ll also receive a £10 Live Casino Game Show Bonus. Free Bets expire 7 days after they have been credited to your account if not used. Gameshow Bonus expires 7 days if not used or wagered. Gameshow Bonus subject to 40x wagering requirements, maximum withdrawal £250. Payment method restrictions apply. Only one welcome offer can be claimed by eligible BetVictor customers. 18+, full T&Cs apply.
2KBet Bet 10 Get A 30 Free Bet
2kBet Bet £10 and Get A £30 Free Bet
Sign up at 2kBet and make a minimum first deposit of £10 and place bets to the value of £10 or more to get a £30 Free Bet. The Free Bet is a one-time stake of £30, minimum odds of 1.5, stake not returned. 10x wagering the winnings. Maximum conversion: £20. Bets must be settled in order to count towards the wagering requirements. Any bonus and winnings will expire after 7 days from the time the Free Bet was credited. Payment method restrictions apply. 18+, full T&Cs apply.
Toals New NI-ROI Customer Offer Bet 10 Get 30
Toals New NI/ROI Customer Offer – Bet £/€10 Get £/€30 in Free Bets and Bonuses
Register a new account at Toals and place a £/€10 stake at odds of EVS (2.0) or greater to get £/€20 in Sportsbook Free Bets and a £/€10 Casino Bonus. The Sportsbook Free Bets (2 x £/€10) and Casino Bonus will be awarded by midday on the day after the qualifying bet has settled. This offer is exclusive to new Toals customers from Northern Ireland and the Republic of Ireland only. 18+, full T&Cs apply.


Acca Bonus Offers

Several UK-facing operators offer the accumulator bonuses insurance concession. Football accumulator insurance is related to multiple bets with four or five and more legs on matches in the main domestic football leagues in Europe.  If one selection in the bet does not win, customers are credited with a refund of the stake in the form of a free bet. Bets must be placed at minimum odds, for each leg or the combined odds. Some bookmakers specify that the free bet must be used on another accumulator while others just require that the free bet is used on a sports market.  Here are some of the UK online bookmakers that offer acca insurance: William Hill, Ladbrokes and Paddy Power.

Top 3 Acca Offers

NetBet Acca Boost
NetBet Acca Boost
Enhance your earning potential and get up to 50% more winnings by playing NetBet’s Acca Boost offer. To qualify, bet on a three-fold or more on any of the following sports: Football, Basketball, Tennis, Ice Hockey, Baseball and American Football. All selections in your Acca Boost must be priced at 1/5 or higher for your bonus to be applied. If one or more selections do not meet the minimum odds, your acca boost will not qualify. Offer applies to pre-match bets only. Bets on football are limited to certain leagues. 18+, T&Cs apply.
SportPesa Acca Boost
SportPesa Acca Boost
Get up to a 50% boost on your winning accumulators. To qualify, choose a minimum of 3 pre-match selections at selection odds of 1/5(1.2) on any qualifying market to activate the boost. The more selections you add to your accumulator bet, the higher your boost. Max extra winnings £10,000. 18+, T&Cs apply.
Fun88 Acca Boost
Fun88 Acca Boost
Get up to 50% Boost on your multis with Fun88’s acca bonus feature! Simply place 3 or more folds on any pre-match selection at min odds 1/5 per individual selection. The more folds you place, the higher your potential extra winnings. This offer applies to pre-match selections on all sports and competitions. In-play sports and competitions excluded. Maximum extra winnings are capped at £10k. 18+, T&Cs apply.


Enhanced Odds Offers

Some bookmakers offer odds boosts for single bets or multiples.  These bookmaker offers are for existing customers and are rarely part of a welcome bonus. Odds boosts are related to specific sporting events.  Typically, an operator will offer enhanced odds for a market in a major Premier League or Champions League fixture. There are often staking restrictions related to enhanced odds and any bet with a stake above the minimum stake will be settled at the regular odds.  In some instances the extra returns are paid in the form of a free bet.  Enhanced odds are applied to individual matches and accumulators. The acca boost is one example of enhanced odds bookmaker offers. Coral, 888Sport, William Hill and Ladbrokes offer enhanced odds.

Top 3 Enhanced Odds Offers

VBET Boosted odds
VBET Boosted Odds
Get boosted odds on a wide range of global sporting markets with VBET! 18+, T&Cs apply.
Grosvenor Premier League TV Odds Boost
Grosvenor Premier League TV Odds Boost
Get odds boosts to use on selected Premier League games each weekend. Boost a bet on each of the three selected matches with three Premier League tokens. To take part, simply choose any bet, select Odds Boost on the betslip, place your bet (maximum £10 per boost), and repeat for all three matches. Odds Boost tokens are applied each week at Friday 5pm and are available on the bet slip when a qualifying bet is added. Maximum stake of £10 per token. Extra winnings paid in cash upon bet settlement. 18+, T&Cs apply.
William Hill Top Price Guaranteed
William Hill Top Price Guaranteed
Look for William Hill’s “Top Price Guaranteed” stamp for unbeatable prices on selected Enhanced Odds. Prices are compared with those on the Paddy Power, Bet365, BetVictor, SkyBet, Betfred, Coral and Ladbrokes websites. Betting exchange restrictions apply. 18+, full T&Cs apply.


Cash Back Bonuses

Cash back bonuses are refunds from losing bets. Customers with some UK-bookmakers receive real money bonuses after losing a certain amount. These refunds are rarely paid in the form of free bets but appear in an account as betting funds. Bookmakers refund stakes over a certain period of time, such as one week or one month.  There are generally no restrictions on how the refund can be used and any bets are not subject to odds and staking limits. Cash back bonuses are usually generic and not related to a specific sport or event.  Weekly cash back bonuses are usually paid each Monday morning and are linked to turnover in the previous week. Cash back bonuses are not the same as cash out offers which five customers more control of their bets .BetVictor offers an automatic cash refund if a backed horse loses all chance at the start of a race.

Top 3 Cash Back Offers

Sporting Index Bad Beat Special
Sporting Index Bad Beat Special
Back a team to win on Sporting Index’s ‘Match Winner – Bad Beat Special’ market and if your selection loses the match but wins according to the Expected Goals measure then Sporting Index will refund your stake as a Free Bet. This offer applies to selected matches only. £50 max stake. Refunds are credited as a Free Bet into your Sporting Index Odds account within 48 hours of completion of you selected match. Free Bet expires after 7 days. Bet type restrictions apply. 18+, T&Cs apply.
QuinnBet Quinn's Quarterback
QuinnBet Quinn’s Quarterback
Get 25% back of your weekly losses as a Free Bet up to £/€50 if your Sportsbook account losses overall and provided that at least half of your qualifying stakes are on markets other than horse racing. If horse racing makes up over 50% of your weekly stakes, you can still qualify for an up to £/€25 Free Bet. To qualify for this promotion, place a minimum of 5 bets during the week on different sections (no minimum odds requirements). 18+, T&Cs apply.
QuinnBet 0-0 Draw Special
QuinnBet 0-0 Draw Special
Place a pre-match bet at minimum odds of evens (2.00) or higher on Any First Goal Scorer, Anytime Goal Scorer, Half-Time/Full-Time, Correct Score and Scorecast market of your choice. If the game finishes 0-0 after 90 minutes, QuinnBet will refund your losing stake as a Free Bet up to £10. Bet type restrictions apply. Free Bet Stakes do not qualify for this promotion and the offer does not apply where a stake has been Cashed out. 18+, T&Cs apply.


Extra Places Offers

A number of sports betting UK operators offer extra places on selected horse races. Each way bets are settled in line with the following place terms:

Less than 5 runners: win only.

6-7 runners: one quarter the odds for 2 places.

8 runners or more: one fifth the odds for 3 places:

12-15 runners in a handicap: one quarter the odds for 3 places.

16 runners or more in a handicap: one quarter the odds for 4 places.

Betfred is one bookmaker that offers extra places. The concession is usually for a high profile handicap with more than 16 runners. The operator settles each-way bets for five or six places.  Betfred offers extra places for the Grand National which has a maximum field of 40 runners.  Non runner no bet offers complement extra places on the major meetings and races.

Top 3 Extra Places Offers

BoyleSports 5 Places
BoyleSports 5 Places
Get 1/5 odds 5 Places in selected races with BoyleSports. Sixteen (16) or more must run. 18+, full T&Cs apply.
888sort Each Way Plus
888sport Each Way Plus
Back a horse in a race with Each Way+ and get enhanced place terms or an extra place. Earn yourself a bigger EW payout or gain some extra insurance on your EW bets. Promotion applies to selected horse and greyhound races. 18+, T&Cs apply.
bet365 Each Way Extra
Bet365 Each Way Extra
Bet Each Way on selected Horse Racing for the option to choose your place terms, increasing or decreasing the number of places in a race. 18+, full T&Cs apply.


Early Payout Offers

A popular offer on UK betting sites is early payout bonuses. This offer applies to the three-way match winner market in football matches. If the backed team leads by two goals the bet is settled as a winner. The same early payout applies to selections in a multiple bet.  The bonus is not paid in the form of free bets but as real cash. Early payout bonuses apply to many domestic Leagues including the Premier League in England and the Champions League and Europa League.  There are no minimum and maximum staking limits for this offer. The bet365 early payout bonuses come into play when a team establishes a two goal lead. The payout bonus stands regardless of the outcome of the match.

Top 3 Early Payout Offers

Sporting Index 2Up Early Payout
Sporting Index 2Up Early Payout
Get paid out early if the team you back takes a two goal lead. To qualify for this promotion your qualifying bets must be placed pre-match on the 2Up Early Payout market only. This offer does not apply to in-play bets nor does it apply to bets placed on the Draw selection in each game. This offer also does not apply to Enhanced Match Odds or any ‘Match Winner’ market variant other than the “2Up Early Payout” market. Free Bets are not eligible for use on this market. 18+, T&Cs apply.
Marathonbet Cash Out
Marathonbet Cash Out
Take control of your betting with Marathonbet’s Cash Out feature that gives you the opportunity to settle certain bets before the market has closed. 18+, T&Cs apply.
FansBet Cash Out
FansBet Cash Out
Collect your winnings even while the action continues. When Partial Cash-Out is selected, the remaining bet amount is placed on new, current, odds. Bet type restrictions apply. 18+, full T&Cs apply.


Free Bets No Deposit Offers

In the area of the best online betting offers, there are few deals that are not linked to an initial deposit.  There are a number of no deposit bonuses but these are rare.  The way bookmakers pay tax   has changed so it is less viable to offer free bets that do not require a deposit. The free bets are credited when a customer has created a new account.  The value of no deposit free bets is often moderate and the bonus does not provide a major incentive to open an account. The free bets are not subject to staking and odds requirements but the stake is not included with any winnings from a free bet.  Free bets no deposit offers are usually associated with casinos and not sportsbooks.

Top 3 Free Bets No Deposit Offers

PariMatch Horse Racing Free Bet
PariMatch Horse Racing Free Bet
Get a £2 Free Bet when you opt-in and place 3 horse racing bets at 2/1(3.0) or greater of £5+ each, before the end of the day (23:59BST). Multiple bets made on the same outcome will count as a single qualifying bet. Once your third qualifying bet is placed, your account will be credited with a £2 Free Bet that can be used on any horse racing market. The Free Bet must be placed on odds of 1/1 (2.0) or higher. The Free Bet can be used as one whole bet or a number of small bets. The Free Bet cannot be cashed out. It must be placed separately from real cash bets and will only return any profit that exceeds the total stake. Free bet expires in 24 hours if not used. 18+, T&Cs apply.
PariMatch Place a £5 Football Trebel+ & Get a £1 Free Bet
PariMatch Place a £5 Football Trebel+ & Get a £1 Free Bet
Opt-in and place £5 on a football Treble+ with combined odds of 3/1 (4.00) or higher before the end of the day (23:59BST) and PariMatch will credit you a £1 Free Bet that can be used on any sport market. The Free Bet can be used as one whole bet or a number of small bets. The Free Bet cannot be cashed out. It must be placed separately from real cash bets and will only return any profit that exceeds the total stake. Free bet expires in 24 hours if not used. 18+, T&Cs apply.
PariMatch Esports Welcome Offer – Bet £10 Get £40
PariMatch Esports Welcome Offer – Bet £10 Get £40
Claim a welcome Esports offer as a new customer at PariMatch. To qualify, sign up, opt-in, deposit and bet £10 at odds min 2.00 and get 2x £10 Free Bets for Esports & 1 x £10 Free Bet for any sports (odds 2.00+) and a £10 Slots Bonus on selected games (20x bonus wagering to withdraw maximum £250. Bonus expires in 7 days. Card payments only). The qualifying bet for this promotion must be made within 7 days of registering an account to claim it. Free Bets expire 7 days after being accredited if not used. 18+, T&Cs apply.


Reload Offers

Reload bonuses are related to a deposit after a customer has not deposited funds or bet for a specific period of time. The objective is to provide an incentive for a lapsed player to make a deposit and starting betting again. Reload bonuses are one of the bet betting offers for existing customers.  Current players will have claimed the welcome bonus and are entitled to ongoing promotions for existing customers. Reload bonuses are not sport or event specific and there are usually no restrictions on how the customer can use the bonus, but it is generally limited to sports bets. Some bookmakers apply rollover requirements and the bet365 reload bonuses are popular.

Loyalty & VIP Bonuses

Loyalty and VIP bonuses are often credited in a customer rewards program. There is a hierarchy of levels based on stakes during a specific period of time. As customers graduate through the levels, there is an increasing range of free bets, promotions and odds boosts. High staking customers are often targeted to join a VIP program. The benefits are designed to encourage the customer to bet.  There are no charges for joining a program and the most valued customers are approached and they may have an account manager.  One of the best examples of this type of offer is the 888Sport loyalty & VIP bonuses scheme that has six levels linked to turnover.

Top 3 VIP Offers

Spreadex Refer and Earn
Spreadex Refer and Earn
Get a risk-free £100 Total Goals spread bet for any active friend referrals you give Spreadex. To qualify, tell a friend about Spreadex and when that friend opens an account with Spreadex, have them mention your name and postcode on their Welcome Call from Spreadex’s account team. Your friend must then place 5 qualifying sports spread bets (£2 minimum stake, each able to win and lose £20). Once these bets have been placed, you can place a £100 Total Goals spread bet by clicking on the ‘Claim a Free Bet’ option on the bet slip. 18+, T&Cs apply.
Spreadex New Accounts – Spreads
Spreadex New Accounts – Spreads
Stake £300 or more on qualifying sports spread betting markets in your first 28 days and you will receive either £300 cash on your account or an iPad. Stake lower and you will receive matched cashback. 18+, T&Cs apply.
Kwiff Surprise Bets
Kwiff Surprise Bets
Kwiff offers a unique promotion feature called Surprise bets. This is a bet that Kwiff makes and is generated by their algorithm and could be on any sport or bet type. It will appear in the ‘Cash Out’ section on your app. Winnings are paid out in withdrawable cash, and this includes the stake. It’s also possible for odds to get “kwiffed”, which means the odds on your bet are suddenly improved. However, not all bets will be “kwiffed”. Moreover, customers who are awarded a Surprise Bet are not able to select the bet, the awarded sports bet is Kwiff’s choice. 18+, T&Cs apply.


Conclusion

The British online betting industry is highly competitive. It includes established betting brands that have retail betting offices in the UK. The market also features operators that only offer online betting.  Bookmakers are constantly trying to increase their market share by attracting new customers and encouraging existing customers to bet.  A major part of the marketing and promotion budget is spent on online betting deals. These are advertised on television and in the Press.

The best online betting offers are transparent and easy to achieve. The UK Gambling Commission introduces and monitors compliance rules in the context of bookmaker offers.  Operators that are licensed and regulated in the UK have to be seen to be acting in the right way.  Most meet these standards which means new and existing customers can enjoy the benefits of the best online betting offers safe in the knowledge they are genuine and realistic.


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