Online bookmakers that service the UK market provide some of the best online betting offers in the industry.  Operators are always looking to attract new customers and maintain the loyalty of existing ones.  These brands use the best betting offers to meet these objectives. There are two types of bookmaker offers:

  • Betting offers for new customers.
  • Betting offers for existing customers.

Apparently, most online bettors in the UK have two active accounts but are open to registering with one more bookmaker. The UK betting offers are used by bookmakers to persuade potential new customers to open a new account.  Many bettors are fickle and will open an account, claim one of the betting offer types but not make a deposit and start to bet.

The purpose of this article is to review bookies sign up offers and welcome bonuses.  All the established UK brands have online betting deals. These deals complement the operator’s range of sports, leagues and betting markets. We will be updating this page with the latest betting site promotions.  There are so many to choose from so we are creating a guide to the best betting offers.

TOP BETTING OFFERS – JANUARY 2021

1

Bet £10 Get £30 In Free Bets +  £10 Casino Bonus
 

Min. Deposit: £10

N

IN-PLAY BETTING

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EXTENSIVE RANGE OF SPORT

T&Cs: New customers only • Min deposit £10 • A qualifying bet is a ‘real money’ stake of at least £10 • Min odds 1/2 (1.5) • Free Bets credited upon qualifying bet settlement and expires after 7 days • Free Bet stakes not included in returns • Deposit balance is available for withdrawal at any time • Withdrawal restrictions & Full T&C’s apply

2

Min. Deposit: £5

N

AMAZING ODDS

N

TOP-NOTCH CUSTOMER SERVICE

New UK & NI customers only. 18+. Sign up using promo code ‘SPORTS60’. Deposit & place first sports bet at a minimum of £10 in one bet transaction at evens (2.0)+.

3

Min. Deposit: £10

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UP TO 12,000 MARKETS

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RELATIVELY HIGH BETTING LIMITS

New customers only. Min Deposit: £10. First deposit matched up to £10. 1 x wagering at odds of 1.75+ to unlock Free Bet. Debit Card deposits only. This offer is valid for 7 days from your new account being registered. Terms apply

4

Min. Deposit: £10

N

36 Sports Covered

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Excellent Football Service

New Customer Offer - Open to new accounts only. Deposit £20 and turnover your deposit five (5) times on the Sportsbook - trebles and accumulators (with three or more selections only), minimum odds each selection 1/2 (1.50) - and you’ll receive a £20 Free Bet. Additional deposits may be required in order to fulfil the turnover conditions, which must be met within 90 days of depositing. Bets placed using Free Bets or Bonus funds, or bets that have been Cashed Out, do not count towards turnover requirements. The Free Bet will expire seven days after being credited and can only be placed as a win only single bet on the Sportsbook. Free Bet stake not included in returns.

5

Min. Deposit: £5

N

TOP NOTCH MOBILE VERSION

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REFUND OFFERS

New customers who register, deposit & bet via Mobile only,, min £10 stake, win only, min odds 1/2, free bets credited as 2 X £15 (30 day expiry), promo code P30, free bet/player/payment method/country restrictions apply.

6

Get Up To £100 In Bet Credits

Min. Deposit: £10

N

Very Good Odds

N

Multiple Fixtures Each Day

New customers only. Deposit £10 min and claim in ‘my offers’ 1×100% mobile in-play profit boost. Max stake £10. Max extra winnings £100. Valid for 30 days. Skrill/Neteller deposits do not qualify. 18+ Full T&Cs apply. www.begambleaware.org

7

Bet £10 Get £10

Min. Deposit: £5

N

£10 Free Bet Promo

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Over 200 Football Leagues

New players only. Minimum £10 qualifying bets. No cash-outs allowed. Free bet is a one-time stake of £10, minimum odds of 1.5, stake is not returned, maximum conversion £20. 10x wagering the winnings, valid for 7 days from issue. Excluded Skrill deposits. Full T&Cs apply

8

Min. Deposit: £5

N

Personalised betting options

N

Fast mobile app

Min £5 bet on the SBK, min odds 1.5 (1/2). Rewards valid for 7 days. Free bets must be placed at min odds of 1.5 (1/2). Exchange free bet limited to certain markets. Payment restrictions apply. T&Cs apply

9

£30 Risk-Free

Bet

Min. Deposit: £10

N

Competitive Odds

N

Risk Free Welcome Offer

New customers only. Place your FIRST bet on any sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £30. Only deposits made using Cards or Paypal will qualify for this promotion. T&Cs apply. Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply.

10

Bet £10

Get £15

Min. Deposit: £10

N

Competitive Odds

N

Good Esports Section

18+.18+. New customers only. United Kingdom, Ireland, Norway, Finland and Canada only. Min odds 2.00 (1/1). First deposit of £10 or more. Full T&Cs apply.

11

Bet £5

Get £20 In Free Bets

Min. Deposit: £5

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Bursting With Features

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Leading News Sections

New UK players only/First bet in first 14 days/ Any sport with 3 selections/ Deposit and min. 1.8 odds per selection/Minimum stake £5 maximum £30/ Certain payment methods excluded/ T&C apply/18+/begambleaware.org

12

£25 Free Bet Bundle + Free Bet if 2nd to SP Fav

Min. Deposit: £5

N

High Odds

N

Live chat is available 24/7

*18+. UK Customers (Excluding NI) only. Cash stakes only. Min £10 stake required for initial £5 free bet. Min odds ½. Max £25 in free bets. Subsequent free bets equal 50% average of each 3 qualifying bets. 13 bets required to receive full £25 free bet. Qualifying bet must be placed within 30 days of opening account. Cashed out bets will not qualify towards your average stake. One free bet offer per customer, household or IP address only. Free bet expires after 7 days. Payment method restrictions apply. T&Cs apply.**18+. Opt in. UK/IRE customers only. Max refund £/€20. Win or win part of e/w outright singles only. 5 or more runners. 1st bet on each race. Free bet expires after 7 days. Free/void/antepost bets don't qualify. T&Cs apply.

13

£20 In Free Bets

Min. Deposit: £10

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Strong Football Betting

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Big-money Promotions

18+ New customers. 2x £10 free bets. Min qualifying bet £10 at 1/2.T&Cs apply.

14

Min. Deposit: £10

N

Great CUSTOMER SUPPORT

N

competitive odds

New customers only. Min deposit £10 (UK debit cards only) Bet £10 at odds of evens (2.0) or greater. Multiple bets with cumulative odds of evens (2.0) count, each leg must have odds of 1/5 (1.2) to be eligible. Each way bets are eligible for this promotion. Upon qualifying bet settlement, 1 x £5.00 Free Bet will be credited to your account. Once the first £5.00 Free Bet has been used a further 3 x £5.00 Free Bets will be applied to your account. Free bet stake not returned after bet settlement. Valid for 7 days, each Free Bet must be used in its entirety.

15

MONEY BACK
UP TO £40 FIRST BET INSURANCE

Min. Deposit: £10

N

Great Apps

N

EXCLUSIVE SIGN UP OFFER

#ad. New customers only. 18+, BeGambleAware.org. Minimum deposit £10. You must wager your bonus money 3x to make it withdrawable at minimum odds of 1.40 (2/5) in Sportsbook, 25x for Casino. Bonus will expire after 30 days of opt-in.

16

in Free Bets 

Min. Deposit: £5

N

One Of The UK’s Top Bookmakers

N

24 hour withdrawals

18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 7 days on sports, stake not returned, restrictions apply. T&Cs apply,

17

Up to £100
IN FREE BETS

Min. Deposit: £5

N

Strong Odds Levels

N

Great Mobile App

18+.Min deposit £20 + bet on sports. Full T&Cs apply

18

100% Welcome Bonus Up to £50

Min. Deposit: £10

N

Quick Transactions

N

Dynamic Promotions

18+.UK + IRE only, 18+, Full T&Cs apply

19

SBK Logo


Deposit £20
Get £20 Risk-Free Bet

Min. Deposit: £10

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30.000 live events/month

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Up to 150+ extra markets

18+. UK+IRE only. T&Cs apply.

20

50% Up To
£100 Deposit Bonus

Min. Deposit: £10

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15 years of experience

N

Fast Withdrawals

New customers only; Use code: PLAY10; Min. deposit £15 (no Skrill/Neteller); Bonus amount is 50% of deposit up to £50; Offer can be claimed once per household; Wager the qualifying deposit and bonus amount 5x within 30 days to convert bonus winnings into real money; Wagers must be on min. odds of 1.80 on singles or combo bets with min odds. of 1.40 per selection to qualify; Max. stake contribution to wagering requirement is the value of your bonus; Terms apply; 18

Types Of Online Sports Betting Bonuses

 Betting bonuses can be claimed by new and existing customers. The first requirement is registering with an operator.  This process involves entering personal details and specifying a Username and Password. There is an optional field for a bonus code which activates the first stage of the bookmaker offers.  Some offers require a qualifying deposit and others are no deposit welcome bonuses. Other offers require a qualifying first bet and others are no bet welcome bonuses. 

 Betting offers for new customers often have a time limit while betting offers for existing customers are more likely to be open-ended. UK betting offers are subject to the bookmaker’s specific and general Terms & Conditions.  There are often turnover and odds restrictions related to the best betting offers.  The online betting deals are linked to a qualifying deposit, qualifying bet or combination of a qualifying deposit and bet.  Here are 11 betting offer types:

Sign Up / Welcome Bonuses

 Most UK operators offer new customers a sign up welcome bonus.  The most common betting site promotions for new customers are matched deposit bonuses or matched bet bonuses. The value of the bonus is related to the initial deposit and/or bet. Generally, there are 3 types of matched bonus:

  •  100% matched bonus when the bonus equates to the qualifying deposit or bet.
  • 200% matched bonus when the bonus is twice the qualifying deposit or bet.
  • 50% matched bonus when the bonus is half the qualifying deposit or bet.

 There are other variations such as the Ladbrokes 400% matched bet bonus. New customers can claim £20 in the form of free bets after betting £5. The William Hill offer is a bet 10 and get 30 deal which equates to a 300% matched bet bonus.  888Sport offers new customers a 100% matched deposit bonus.  New customers must stake a certain amount at minimum odds before having access to any betting funds that they have claimed or won using one of these free bet offers.

Free Bet Offers

 The best bet offers are often free bet bonuses for new and existing customers. Free bets can be claimed when a new player opens an account or an existing player qualifies by following a number of steps.  Free bet bonuses can be generic or related to a specific sport and event.  Online betting deals for new customers include free bets but there are staking and odds restrictions. The stake is not included with any winnings from a free bet.

Here are a few of the best free bet offers for new customers:

Bet£10 Get£30 in Free Bets

18+ Eligible UK+IRE players.  Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 4 days, stake not returned. No cashout, restrictions + T&Cs apply.

Free £20 Exchange Bet

New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply.

Get up to £30 in Free Bets

New UK and Ireland Customers Only. Min Deposit: £/€10. First Deposit matched up to £/€30. 1 x wagering at odds of 1.75+ to unlock Free Bet. Debit Card & PayPal deposits only. Additional Terms Apply

Some operators credit existing customers with free bets. There are usually qualifying Terms & Conditions and the offer is associated with a high profile sporting event.  Existing customers can benefit from a range of free bet bonuses during the Cheltenham Festival in horse racing and Euro 2020 in football.  The free bet value is often limited and usually no more than £50.  One of the best online offers for current players is the bet365 risk free bet offer.

Bet X Get X Offers

 These betting offer types are matched bet bonuses. The value of the free bet is related to the value of the qualifying bet. Here are examples of a Bet £10 Get £30 and Bet £10 Get £40 free bets offer.

Betfair Bet £10 Get £40

This welcome offer is subject to the following Terms & Conditions:

  • New registrations with Betfair in the UK and Ireland.
  • Optional Betfair promo code.
  • Initial deposit of £10 or more.
  • Qualifying bet for £10.
  • Claim £40 in the form of free bets.
  • Free bet stake is not included in any winnings.
  • General Betfair Terms & Conditions apply.

William Hill Bet £10 Get £30

This welcome offer is subject to the following Terms & Conditions:

  • New registrations with William Hill in the UK and Ireland.
  • Optional William Hill promo code.
  • Initial deposit of £10 or more.
  • Qualifying bet for £10.
  • Claim £30 in the form of free bets.
  • Free bet stake is not included in any winnings.
  • General William Hill Terms & Conditions apply.

Acca Bonus Offers

 Several UK-facing operators offer the accumulator bonuses insurance concession. Football accumulator insurance is related to multiple bets with four or five and more legs on matches in the main domestic football leagues in Europe.  If one selection in the bet does not win, customers are credited with a refund of the stake in the form of a free bet. Bets must be placed at minimum odds, for each leg or the combined odds. Some bookmakers specify that the free bet must be used on another accumulator while others just require that the free bet is used on a sports market.  Here are some of the UK online bookmakers that offer acca insurance: William Hill, Ladbrokes and Paddy Power.

Enhanced Odds Offers

 Some bookmakers offer odds boosts for single bets or multiples.  These bookmaker offers are for existing customers and are rarely part of a welcome bonus. Odds boosts are related to specific sporting events.  Typically, an operator will offer enhanced odds for a market in a major Premier League or Champions League fixture. There are often staking restrictions related to enhanced odds and any bet with a stake above the minimum stake will be settled at the regular odds.  In some instances the extra returns are paid in the form of a free bet.  Enhanced odds are applied to individual matches and accumulators. The acca boost is one example of enhanced odds bookmaker offers. Coral, 888Sport, William Hill and Ladbrokes offer enhanced odds.

Cash Back Bonuses

 Cash back bonuses are refunds from losing bets. Customers with some UK-bookmakers receive real money bonuses after losing a certain amount. These refunds are rarely paid in the form of free bets but appear in an account as betting funds. Bookmakers refund stakes over a certain period of time, such as one week or one month.  There are generally no restrictions on how the refund can be used and any bets are not subject to odds and staking limits. Cash back bonuses are usually generic and not related to a specific sport or event.  Weekly cash back bonuses are usually paid each Monday morning and are linked to turnover in the previous week. Cash back bonuses are not the same as cash out offers which five customers more control of their bets .BetVictor offers an automatic cash refund if a backed horse loses all chance at the start of a race. 

Extra Places Offers

 A number of sports betting UK operators offer extra places on selected horse races. Each way bets are settled in line with the following place terms:

Less than 5 runners: win only.

6-7 runners: one quarter the odds for 2 places.

8 runners or more: one fifth the odds for 3 places:

12-15 runners in a handicap: one quarter the odds for 3 places.

16 runners or more in a handicap: one quarter the odds for 4 places.

 Betfred is one bookmaker that offers extra places. The concession is usually for a high profile handicap with more than 16 runners. The operator settles each-way bets for five or six places.  Betfred offers extra places for the Grand National which has a maximum field of 40 runners.  Non runner no bet offers complement extra places on the major meetings and races.

Early Payout Offers

 A popular offer on UK betting sites is early payout bonuses. This offer applies to the three-way match winner market in football matches. If the backed team leads by two goals the bet is settled as a winner. The same early payout applies to selections in a multiple bet.  The bonus is not paid in the form of free bets but as real cash. Early payout bonuses apply to many domestic Leagues including the Premier League in England and the Champions League and Europa League.  There are no minimum and maximum staking limits for this offer. The bet365 early payout bonuses come into play when a team establishes a two goal lead. The payout bonus stands regardless of the outcome of the match.

Free Bets No Deposit Offers

 In the area of the best online betting offers, there are few deals that are not linked to an initial deposit.  There are a number of no deposit bonuses but these are rare.  The way bookmakers pay tax   has changed so it is less viable to offer free bets that do not require a deposit. The free bets are credited when a customer has created a new account.  The value of no deposit free bets is often moderate and the bonus does not provide a major incentive to open an account. The free bets are not subject to staking and odds requirements but the stake is not included with any winnings from a free bet.  Free bets no deposit offers are usually associated with casinos and not sportsbooks.

Reload Offers

 Reload bonuses are related to a deposit after a customer has not deposited funds or bet for a specific period of time. The objective is to provide an incentive for a lapsed player to make a deposit and starting betting again. Reload bonuses are one of the bet betting offers for existing customers.  Current players will have claimed the welcome bonus and are entitled to ongoing promotions for existing customers. Reload bonuses are not sport or event specific and there are usually no restrictions on how the customer can use the bonus, but it is generally limited to sports bets. Some bookmakers apply rollover requirements and the bet365 reload bonuses are popular. 

Loyalty & VIP Bonuses

 Loyalty and VIP bonuses are often credited in a customer rewards program. There is a hierarchy of levels based on stakes during a specific period of time. As customers graduate through the levels, there is an increasing range of free bets, promotions and odds boosts. High staking customers are often targeted to join a VIP program. The benefits are designed to encourage the customer to bet.  There are no charges for joining a program and the most valued customers are approached and they may have an account manager.  One of the best examples of this type of offer is the 888Sport loyalty & VIP bonuses scheme that has six levels linked to turnover.

Conclusion

 The British online betting industry is highly competitive. It includes established betting brands that have retail betting offices in the UK. The market also features operators that only offer online betting.  Bookmakers are constantly trying to increase their market share by attracting new customers and encouraging existing customers to bet.  A major part of the marketing and promotion budget is spent on online betting deals. These are advertised on television and in the Press.

The best online betting offers are transparent and easy to achieve. The UK Gambling Commission introduces and monitors compliance rules in the context of bookmaker offers.  Operators that are licensed and regulated in the UK have to be seen to be acting in the right way.  Most meet these standards which means new and existing customers can enjoy the benefits of the best online betting offers safe in the knowledge they are genuine and realistic.