New customers only; Use code: PLAY10; Min. deposit £15 (no Skrill/Neteller); Bonus amount is 50% of deposit up to £50; Offer can be claimed once per household; Wager the qualifying deposit and bonus amount 5x within 30 days to convert bonus winnings into real money; Wagers must be on min. odds of 1.80 on singles or combo bets with min odds. of 1.40 per selection to qualify; Max. stake contribution to wagering requirement is the value of your bonus; Terms apply; 18+


  • Overall Rating 79% 79%
  • Betting Markets 75% 75%
  • Odds 85% 85%
  • Bonuses & Promotions 70% 70%
  • Payment Options 80% 80%

10bet is a traditional online bookmaker that has been operating since 2003. The current parent company is registered in Malta but this bookmaker is licensed and regulated by the UK Gambling Commission. The operator has also been granted a Remote Bookmaker’s License in the Republic of Ireland. The core product is sports betting but the site also features a casino, live casino and games. The betting service can be accessed on desktop computers, smart phones and tablets. 10bet has a welcome bonus and a package of offers for existing customers.

10bet Sign Up Offer

10bet’s operations are monitored by the UK Gambling Commission. The respected regulatory body has set stringent criteria for compliance with regards free bets. Some misleading offers have led to fines and ultimately the Commission can revoke a licence. 10bet have satisfied the body with the nature of the welcome bonus for up to £50. This registration offer is subject to the following Terms & Conditions:

10Bet Sign Up Offer
  • New customers only and existing account holders are not eligible.

  • Minimum deposit of £15 using the bonus code.

  • 100% matched deposit bonus.

  • The maximum bonus is £50.

  • Deposit and bonus must be wagered 8 times.

  • The bonus expires after 30 days.

  • Singles at 4/5 or bigger and selections in accas at 2/5 or bigger.

  • General 10bet Terms & Conditions apply.

There is no disputing that this is a 100% matched deposit bonus. The value of the initial deposit equals the bonus amount. Customers do not need to bet to activate the bonus. However, it is important to enter a valid bonus code. The total of the bonus and deposit has to be staked 8 times in a calendar month. That means new customers are required to bet £800 in the first four weeks and a bit after opening the account. This amount could be beyond the budget of recreational players. Many new customers may not qualify for the full bonus. However, the headline amount could attract bettors to open an account, make a deposit to activate the bonus and place the first bet.

10bet Ongoing Promotions (Last Updated: April 2021)

In addition to the achievable welcome bonus, 10bet caters for existing customers with a package of ongoing promotions. These can be sport or event specific and are ever-changing and dynamic. At the time of writing (September 2019) current players could benefit from the following promotions:

Bore Draw Free Bet

Customers who place a bet on selected markets for fixtures in the main European domestic leagues and the Champions League and Europa League will receive £10 in the form of a free bet if the match has no goals after 90 minutes. Extra time and penalties do not count. The qualifying bet must be for £5 or more and on the correct score and first, last and anytime scorer. The free bet expires after 7 days and the stake is not included in any winnings from the free bet. The offers runs from 4th August 2019 to 30th April 2021 which covers the regular seasons in the qualifying leagues.

Free Horse Racing Bets

Horse racing bettors can claim two free bets. Customers who stake £5 or more on a horse that wins at 5/1 or bigger will be credited with £5 in the form of a free bet. The free bet is valid for 7 days and any returns do not include the free bet stake. There is also a £10 free bet on offer when a backed horse is beaten by a head. The refunds comes in the form of a free bet which must be used within 7 days. If the free bet wins, the stake is not included with any returns. In both cases, a customer must opt-in to be eligible for the free bets which can both be claimed multiple times.

Acca Boost

Customer who have a winning accumulator bet with three to 16 selections qualify for an enhanced return. The boost is in a range from 2% to 50%, increasing as more selections are added to the bet. Winning singles and doubles do not qualify for the boost. There must be four selections or more in a qualifying system bet. Each selection must be backed at odd of 1.5 or bigger. The maximum additional profit is £5,000. Free bets and cashed out bets are not valid for this promotion. Other bookmakers have similar offers and some boost the return by 100%.

10bet Ongoing Promotions

10bet Markets & Betting Options

‘Sports’ is the first option on the main menu on the 10bet Home page. The welcome bonus is highlighted with a banner on the main sports page. The odds for the biggest betting events of the day appear. There are also banner links to a number of casino games which are games based on luck than skill. The sports betting markets can be located in a number of ways through quick navigation.Here is more detailed information about the four sports that appear on the main menu and alphabetical list:


Customers can locate a specific betting market by entering a keyword or phrase in a Search box. Typing English Premier League takes the customer to the biggest market on the site. There are Quick links to the main betting events of the day which are mainly related to the major European domestic football leagues.

There is a list of about the 30 betting sports with 10bet. The sports initially appear in order of popularity and then in alphabetical order. In addition to the regular sports bettors can place wagers on Esports, Politics and TV Specials. The order of sports suggests the most bet on are football, horse racing and tennis.


In line with all UK-facing and most European bookmakers, football is easily the most popular betting sport with 10bet. The sport features most markets and generates the highest turnover and number of bets. More than half the sports bets placed with 10bet are related to football. The popular leagues include the main domestic leagues in Europe. However, matches in the English Premier League and Champions League attract most bets. The World Cup also sees a rise in football betting.

10bet displays the match winner market (Home Win, Draw, Away Win) for football fixtures. There is a link to the additional markets which total about 200 for a typical match. These related betting options appear under the following headings:

  • All Markets

  • Main

  • Goals

  • Halves

  • Corners

  • Period

  • Specials

  • Players

  • Cards

The match outcome after 90 minutes is compiled with a margin of about 7%. This is much higher than the average and other operators take as little as 3%. The recreational bettors may not notice the variance but the more price-sensitive professionals will bet elsewhere. The match result odds value suggests 10bet target the small bettors rather than others who may be staking large amounts. The site also features ante post betting on many leagues and Cups. The most popular is the Premier League in England.

Horse Racing

Any UK-facing sportsbook requires a decent horse racing service because the sport is still an important element of retail betting. 10bet offers two free bets related to racing which reflect the importance of the sport to this operator. However, unlike some of their competitors in the British market, 10bet does not offer Best Odds Guaranteed on racing in the UK and Ireland. The odds margins are above average.

The operator offers betting on all meetings in these two racing jurisdictions. Customers can also bet on overseas meetings and the major international races. Ante post bettors can bet on the outright winner of many upcoming races. The most popular are the championships races at the Cheltenham Festival and Royal Ascot. Ante post betting is significant on standalone races such as the Grand National over jumps and the five Classics on the Flat.


10bet takes more tennis bets for live events than pre-match markets. This is rare for a sport but tennis lends itself to in-play betting and 10bet offers many events. Customers can place bets on matches on the ATP and WTA tours and minor tours further down the pyramid. The most popular pre-match tennis bets are the match result, handicaps and total games. The match outcome two-way market is complied with a margin of about 7% which is above the average. Customers can place ante post bets on the upcoming Grand Slam tournaments and international team events.

10bet Mobile Betting And Sports App

The 10bet mobile app can be downloaded from the main stores. There is no specific app for Android devices but there is a version for iOS hardware. The website can be installed on all mobile devices if the browser is mobile optimised. There are no mobile specific offers with 10bet. However, the mobile site is fully functional so mobile customers can claim the welcome bonus and other bonuses for all players. The 10bet mobile app is well designed and navigation is intuitive.

10bet Bookmaker Features

10bet is a traditional fixed odds bookmaker that does not feature exchange or spread betting. Hence, the site features the following regular betting services:

Live Betting

‘Live Betting’ is the second option on the main menu on the 10bet Home Page. The live events can be displayed in an Overview, Event View and Live Schedule. The most popular sports for live betting are football and tennis. The four main North America professional sports are also popular with live bettors. 10bet does not provide live streaming. However, customers can view a graphic of the play and can refer to live match data. Betting is suspended after a key incident, such as a goal in football or break of serve in tennis. The updated odds reappear after less than one minute.

Cash Out

Customers with 10bet can take control of their bets during a live event. This facility allows bettors to close a bet before the final result is known. Cash out betting can be activated across the main betting sports and the most popular markets. The betting service means customers can ensure a known profit or limit the liability from a current bet. In effect, the customers is taken any winnings but covering any other outcome. The value of the cash out depends on the stake unit and odds for the original bet and the current odds at the time of the cash out offer which can be rejected.

10bet Banking Options

10bet allows customers to transfer funds using debit cards, prepaid cards, e-Wallets and Wire Bank Transfer. Deposits are free and instant while withdrawals generally don’t carry a charge and are subject to standard delays.

Opening A 10bet Account, Deposit And Bet

Potential new customers navigate to the 10bet Home page and click ‘Join now’. The registration process involves entering personal and account information. Users specify a Username and Password and can enter an optional bonus code. Customers confirm the account after populating the required fields.

The initial deposit activates the welcome bonus. The minimum transfer is £10 and the movement of funds is immediate. Customers select the payment method and enter the deposit amount. 10bet accepts the majority of deposits but there could be an error during the procedure. 10bet confirms most deposit and updates the account balance.

Customers locate the relevant market using the search facility or menu structure. Selecting a market and odds activates the Bet Slip. As each selection is added more system bets are available. Bettors select the bet and enter the stake. They click the bet placement option and 10bet updates the account balance accordingly.

Customer Support

Customers can contact the 10bet support team using Live Chat, email or telephone. The department is open 24 hours a day. The site also features an FAQ section and measures that promote responsible gambling. Customers have access to a complaints procedure and detailed betting rules.

More On The Bookmaker

10bet is one of the more established online bookmakers having entered the industry in 2003. The company does not have a retail division so can invest resources totally in the online service. The odds value is poor but there is compensation in the form of a relatively generous welcome offer and a package of ongoing promotions. There is a comprehensive live betting service but the absence of live seaming is a negative.

10bet Bottom Line

10bet is a UK-facing bookmaker that does not have the trusted reputation of the established betting brands. However, the operator has built up a core of loyal customers who benefit from dynamic promotions. 10bet do not compete on the value of their odds. The package of promotions attracts mew accounts. There are more positives than negatives so 10bet is a good destination for sports betting.

New customers only; Use code: PLAY10; Min. deposit £15 (no Skrill/Neteller); Bonus amount is 50% of deposit up to £50; Offer can be claimed once per household; Wager the qualifying deposit and bonus amount 5x within 30 days to convert bonus winnings into real money; Wagers must be on min. odds of 1.80 on singles or combo bets with min odds. of 1.40 per selection to qualify; Max. stake contribution to wagering requirement is the value of your bonus; Terms apply; 18+