888sport, has been around since 2008 and predominately caters to European punters. It is the dedicated sports offering and subsidiary of online gambling powerhouse 888 Holdings.

While it’s not uncommon for many sports betting brands to sponsor sports teams, particularly FCs, 888sport was the first main sponsor to simultaneously sponsor four EFL Championship teams (Birmingham City, Brentford, Nottingham Forest and Preston North End)for the 2016/17 season, offering fans free travel to away games until Christmas as part of their then “Fans First Campaign.” The brands sponsorships and dedication to sports fans has made them well-liked and trusted in the industry.

A cross-platform and user-friendly service, 888sport brings you thousands of betting options ranging from sports to political to novelty betting markets from around the world, as well as different promotions. You’ll learn about this and more in our 888sport review.

Here are the main features of 888sport that make this operator a viable competitor for the established and trusted UK betting brands:

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A user interface that is intuitive and works well.
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Extensive range of sports, leagues and markets.
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In-play betting and live streaming.
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Odds for politics, TV and entertainment.
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Bets can be cashed out before expiry.
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Large selection of banking methods.
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Enticing new customer welcome offer.
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Ongoing promotions for existing customers.

18+. UK+IRE only. T&Cs apply.

888sport Sign Up Offer

You’ll likely want to take advantage of the 888 welcome offer as we did. It gives you the chance to get £30 in Free Bets with your first £10 bet.

Here’s how to claim the 888sport sign up offer:

  • Register a real money account and login to 888sport.
  • Make your first deposit of a minimum of £10 to qualify for the welcome offer.
  • Important! You need to use promo code 30f with your deposit to claim the offer.
  • Place a bet of £10 or more on 1/2 (1.50) odds or higher to receive your 888sport Free Bet.
  • You can back any of the 888 sports markets, just meet the above mentioned odds requirements.
  • Your free bets will be credited upon the qualifying bet settlement.
  • The free bets you will receive include two £10 Free Bets and one £10 Free Bet for 888 mobile sports betting.

Claiming this offer is quite simple and straight forward with the 888sport promotion code. That being said, as you might have already guessed, there are terms and conditions with this offer, such as:

  • Free Bets must be used within 7 days of receipt. They will expire after 7 days.
  • Free bet stakes are not included in returns. However, you can withdraw your deposit balance at any time.
  • Not all deposit and withdrawal options are eligible for this promotion. These include: PayPal, Paysafecard, Neteller, and Skrill.

We strongly urge you to read the full terms and conditions that apply to this offer so that you understand exactly what you get and how to best use it.

Overall, while this isn’t the flashiest sports betting welcome offer in the industry, it’s a solid one that lets you enjoy a £30 bonus taste of what 888 sports has to offer without having to make a large stake to start.

Note: if you were wondering if there is an 888sport £88 Free Bet, there isn’t. However there is an £88 free no deposit bonus for 888 Casino if you also enjoy this type of gambling.

888sport Betting Ongoing Promotions

888sport has a few ongoing promotions that change from time to time in order to cover the biggest sporting events as they happen. When this 888sport review was written, these were the offers that we found to have decent value that might interest you.

ACCA SAVER

This promotion gives you money back on misfiring multiples. In other words, when you place a multiple consisting of 6 legs or more of at least £2 on any Horse Racing, Greyhound or Football Match winner market,  you’ll get an up to £25 Free Bet refund if one leg goes down. Each multiple leg bet must consist of odds 1/2 (1.5 or greater). Also, you can bet on subsequent legs of any sport, as long as 6 selection are from the above markets (e.g. a qualifying 8 fold can be 6 Greyhound selections with 2 Tennis selections). Full T&Cs apply.

888sport Betting Offers and Promotions

BEST ODDS GAURATNEED – This 888sport offer is definitely for you if you’re a fan of UK and Irish Horse Racing. It ensures you’ll always receive the best price on 888 horse racing. Essentially, if you take a price on a horse and the horse you back wins or places at a bigger SP, 888sport will pay you the bigger odds, as long as you placed your bet on the day of the race. This promotion applies only to UK and Irish horse racing and includes all single, multiple and each-way bet on eligible races. Full T&Cs apply.

Neither of these offers requires a voucher code.

BET BUILDER

888sport has a few ongoing promotions that change from time to time in order to cover the biggest sporting events as they happen. When this 888sport review was written, these were the offers that we found to have decent value that might interest you.

GET DOUBLE WINNINGS

Customers who enjoy betting on the Champions League & Europa League, have the opportunity to earn a 100% winnings boost daily throughout the group stages. Make a £10 bet with Bet Builder in any Champions League or Europa League match to qualify. Customers will be credited with a Double Winnings token (max bet of £5). This token can be used in-play on any Champions League and Europa League game, up to once per day. T&Cs apply.

WIN WIN

Customers who have a winning bet at odds of 4/1 or bigger will be credited with £5 in the form of a free bet. The minimum stake for a qualifying bet is £10 and this offer is available on all sports markets. Only one free bet is available for an eligible customer each day.

AMERICAN DREAM

Customers who place a multiple bet on any American sports market with five legs or more will receive a £5 free bet when one of the selections does not win. The minimum stake is £5 and the minimum odds for each leg is 3/10 (1.3) and the maximum free bet refund is £25. This offer applies to markets in the MLB, MLS, NFL, NBA and NHL.

888sport Markets & Betting Markets

888 sports betting has odds for pretty much any sport you can think of, including politics and TV/novelty markets. However, you should know that if you really enjoy betting on smaller market sports, 888sport is not a specialist in this area, so you may want to consider another online bookmaker if this is your preference.

Still, on the whole, this bookie’s bet markets and odds are very competitive and can compete with the best of them. A taste of the sports markets include Football, Rugby, Tennis, Cricket, Golf, Boxing, Cycling, Volleyball, Baseball, Basketball, Handball, Ice Hockey, American Football, Darts, Snooker, Greyhound, Horse Racing, and Motor Sport. There is also UFC/MMA and more sports.

To place a bet, including a live bet, click on the market you want and choose from the many available betting options (e.g. handicaps, head-to-head, etc.). Betting is quick and easy via desktop or mobile.

The main sports menu lists the most popular betting sports which are mainly of most interest in the UK followed by an alphabetical list of minor betting sports. The number of current bets for each sport is shown. Over 90% of the sports bets placed at 888sport are related to football.

At the time of writing the next most bets were related to basketball, ice hockey and American Football.  The three sports at the top of the menu are football, horse racing and tennis which are the most popular for betting in the UK.  The Popular list shows leagues and sport and six of the seven events at the top of the list involved football events or leagues. Here are the main features of the football, racing and tennis service.

Football

The current football events are displayed under the headings of Live & Upcoming, Outrights and All Football.  The countries covered are displayed in alphabetical order and for most there are only odds for one competition.  However, additional leagues are covered for the main footballing nations including England. 888 bets covers all the major leagues and competitions in England but by some way the most bets are placed on matches in the Premier League. At the time of writing there was an international break but the upcoming matches in the EFL were featured. More than one week before these matches there were 135 markets listed but this total will increase to about 300 nearer the date of the matches.

888sport Football Betting Inteface with Odds - Juventus vs Manchester United

The featured matches were in the UEFA Nations League and there was an extensive range of betting options. For each match customers can bet on up to 280 markets which makes the 888sport range one of the comprehensive in the online betting industry. Customers can bet on events in just about any aspect of a game and the markets appear under the following headings:

  • Most Popular
  • Full Time
  • Half
  • Asian Lines
  • Corners
  • Cards
  • Goal Scorer
  • Players
  • Scorecast/Wincast
  • Match Events

888sport also features outright odds for many leagues and competitions, including the four professional leagues and two Cups in England. Odds are updated after each match and win and each way betting is allowed. Football accounts for the most live events but there is also in-play betting for events in cricket, basketball, golf, ice hockey, tennis and volleyball.  Bets can be cashed out for a number of football markets.

Football Inforamtion and Stats for Individual Game - Juventus vs Manchester United

At the time of writing 888sport did not have a customised football betting option but this feature could be introduced in the future in line with that service offered by other bookmakers.  The betting margin for football match odds is 6% which is about average for the industry.

Horse Racing

888sport covers all race meetings in Britain and Ireland and international fixtures in America and South Africa. There is a brief form guide and tip for each race and bettors can have bets settled at the Start Price or the price when the bet was placed. Best Odds Guaranteed that a customer will not lose due to the time the bet was placed. The site features ante post betting for future races including the Cheltenham Festival, Royal Ascot and Grand National.  Ante post betting is also available for future events in South Africa, America and Australia.

Tennis

888sport offers tennis markets for matches on the ATP and WTA Tours, Challenger events and ITF tournaments which means the top three levels of the sport are covered. The match odds are displayed for each match and there is a link to up to 20 related markets. Other bookmakers have more betting options but 888sport covers the main match, set and total games markets. Customers can bet on the winner of current tournaments and future events such as the Grand Slam championships during the upcoming calendar year and season.

Other Sports

Snooker, darts and the two codes of rugby are popular for betting in the UK. The main competitions and leagues for these sports are covered. Match odds and outright betting is available and the major events are covered in-play with several betting markets. The four US betting sports account for a god number of bets and markets.

Similar to the casino department, the online betting firm invested and improved the blog part which now includes betting tips along with more long-form content articles for sports fans.

888sport Markets Blog and Betting Tips

Politics, TV and Novelty and eSports are also featured at 888 betting. Other bookmakers offer odds on more obscure sports but 888sport features all the popular betting sports. At the time of writing there were more than 60,000 sports bets at 888sport.

Live Betting

Live Betting appears on the Home Page menu and that reflects how important this type when placing bets on 888 and other online bookmakers. Football accounts for the most live events but tennis is another popular live sport at 888sport. The range of markets is not the best in the industry and the graphical interface is not outstanding.

Whereas other operators provide detailed statistics and a visual display of what’s happening in an event the 888sport live interface only displays the score and elapsed time.  888sports live betting service is basic and there is room for improvement. It’s a relatively new company so we can expect these issues to be addressed in the fullness of time.

888 Sports App & Mobile Betting Options

888sport’s professional and well laid out site design and crisp orange, white and black colour scheme looks as brilliant on the 888 sports mobile app as it does on the bookie’s desktop platform. You can do everything on the 888 betting app that you can do online, including accessing promotions, making bets on the available markets, live bets etc.

Our experience with the 888sport app was smooth and easy. The site fits great on the mobile screen and the navigation is flawless. The super user-friendly experience makes it easy to bet from Android and iOS devices. At any time of the day or night, live betting opportunities are just a tap away no matter where you are.

888 Sports App for iOS Devices Taken from the iTunes Site

The iOS app is readily available in the App Store. The Android app can be easily downloaded directly from 888sport by clicking the site’s link or scanning the QR code (the app isn’t available in the Google Play Store).

888sport Bookmakers Features

Definitely one of the perks of choosing this brand is its live betting feature. When it comes to in-play betting, 888sport has got you covered. Every day, all day, you can bet live at 888sport on scores of live betting fixtures. Place in-play bets on any practicable sport, including football, rugby, tennis, cricket and more. Simply pick the game and market you want and the odds are updated depending on what’s going on in the game. Live betting also means instant returns. If your bet comes off, you’ll get paid right away.

While there’s certainly nothing wrong with ante-post betting, there is something truly thrilling about betting on a football match, horse race or other sporting event as it’s actually happening. You can even bet and watch a live stream of horse racing from every track in Britain and Ireland (that’s 85 racecourses!).

Regardless of the platform you prefer, live betting can be enjoyed both online and via 888sport mobile. Watching sporting events and placing bets on the outcome as they unfold is what makes 888sport one of the best digital bookmakers around.

888sport Sign Up Process

The 888sport Home Page can be found at www.888sport.com. Existing customers log in by entering a unique combination of Username and Password. Potential new customers click ‘JOIN NOW’ to begin the new account process. A screen for personal details appears, followed by login details and a security question.

Finally a name and address and phone number is required and the banking currency must be specified. New customers must enter an activation code sent by text or call to a landline. The process takes about two minutes and once the new account is confirmed new customers must deposit funds that can be used for betting.

888 Sport UK Sign Up and Registration Form

When the account becomes active the deposit screen appears. New customers must select a payment method and amount for the initial deposit. There is an option to enter a promotion code which is usually associated with an affiliate website. There are deposit limits for each method and the maximum deposit in one day is £5.000 but as little as £10 can be placed in the account before betting is allowed. The funds are credited immediately and the account balance is updated to reflect the first deposit.

To place a bet customers must navigate to a event and market. The three-way options are displayed for a football match with the relevant odds. When the selection is clicked the betting slip appears. On entering the odds customers can see the projected return based on the current odds. As more selections are entered there are options to specify singles, multiples and combinations. An icon indicates if Cash out is available on the particular market. The bet is placed and once confirmed the amended account balance appears.

888sport ID Verification Process

As a UK punter you will need to verify ID on 888sport. This is a fairly simple process that must be completed within 72 hours from your first approved deposit.  If you do not verify that you are 18 within this time period, your account will be temporarily closed and any funds in your account will be unavailable to you until you complete the verifications process.

Although it’s annoying to have to submit ID, the rules are the rules and if you want to bet with this online bookmaker, you’ll need to follow them. Here’s what to do:

  • Login to your account
  • Go to the “Verify ID” tab in the Cashier
  • Enter your 16 digit UK Driving license number or the first 20 characters of your National Passport Number.
  • Important! Make sure you enter the information correctly, you only have 2 attempts to get it right.
  • After adding either of these forms of ID correctly, you will be instantly verified.

If you are not verified using this method (e.g. 2 failed attempts), you will need to upload a copy of your driving license or passport through the cashier. It can take up to 72 hours for your ID to be verified if you use this method.

Banking Options

888sport banking includes a diverse range of options that cover credit and debit cards, eWallets, Pre-paid cards and bank transfers.

Some of the 888sport cash in methods include:

  • Credit card – Visa, MasterCard
  • Debit cards – Visa, MasterCard, Apple Pay, Maestro
  • eWallets – ecoPayz, MuchBetter, PayPlay, Neteller, Skrill
  • Pre-paid card – Astropay
  • Bank transfers –iDebit

There are other banking methods but all the above are available to UK residents. The minimum amount you can deposit is £10 and most deposit processing times occur within 10 minutes of making your deposit.

In terms of 888sport withdrawal, the following are methods that you can use as a UK punter: Visa, MasterCard, Neteller, MuchBetter, ecoPayz, PayPal and Skrill. The longest 888 cash out processing times is up to 8 business days for debit cards while eWallets have the quickest withdrawal times of up to 3 business days.

888sport Layout

The interface features a Home Page with options for the sports menu and live betting which now accounts for more bets than pre-match betting. The most popular leagues are displayed outside the main menu which makes navigation quick and seamless. The new customer offer appears prominently on the Home Page which means casual visitors can see the benefits of opening an account. The Live Betting link takes users to the current live events. There is also a menu link to horse racing which suggests UK customers are being targeted.

888sport Online Betting Homepage

Other main betting sports can be found by clicking on a banner containing the name of the sport and an appropriate graphic. 888sport has a number of ongoing promotions and the details can be quickly accessed through the Special Offers option. The colour scheme is orange and black and this has become familiar through Press and TV advertising. The pages are uncluttered but due to a bigger than normal typeface there is not a great deal of information on view without scrolling down the screen.

Customer Support

888sport customer service is top-notch, with friendly and professional agents. You can get in touch through email, live chat and UK phone toll contact number: +44 203 478 0607. These 888sport contact options are not 24/7. For a quick response, be sure to contact the staff during the hours of operation: 9 am – midnight (GMT).

That being said, we found that the FAQ answered all the questions we had. It was highly detailed (one of the best we’ve seen) and covered a variety of topics including promotions, deposit, withdrawal, account, technical issues and more. It easily answered the questions we had regarding their withdrawal policy.

888sport Company Details

888sport is a Cassava sports betting brand and holds licenses in both the UK and Gibraltar. It is a subsidiary of 888 Holdings plc, a publicly traded entity on the London Stock Exchange. The 888 Group is a pioneer in the online gambling industry, having been in business since 1997.

The bookmaker has a rich and long history and operates different online gambling brands in addition to 888sport, including 888poker, 888casino, 888 Ladies and 888bingo. The company has won several industry awards, and is one of the first non-US online betting companies licensed by the Nevada Gaming Commission to provide online gaming in the United States.

888sport Bottom Line

Overall, 888sport delivers a quality online sports betting experience. Through our personal 888sport review, we learned that the bookmaker provides a great live betting offering for a variety of sports markets and is one of the best we’ve seen for UK and Irish horse racing.

Its betting platform is secure and easy to navigate both online and via mobile and it caters to a diverse ranges of interest and budgets, offering something for newbies and seasoned players as well as casual punters and high rollers.

The 888sport sign up offer is modest but ideal for new punters, who get £30 Free Bets in exchange for a £10 deposit using the 888sport promotion code, which we think is a pretty decent trade.

There is a decent range of promotions for existing customers which are sport and event specific. There is room for improvement with the live betting environment in terms of the amount of related information but not the quantity of the live events.  The number of sports and leagues for pre-match and live betting compares favourably with other bookmakers.

At the end of the day, 888sport is a trusted name and one of the better digital bookies in the business. Ready to give it a try yourself? You can sign up here.

18+. UK+IRE only. T&Cs apply.