Bet365.com is one of the world’s largest online gambling operators and many would argue that it is one of the most popular online bookmakers in the world as well. Having first launched its sportsbook online in 2001, this award-winning UK-based bookie is an online sports betting pioneer and a leader in its field. It also offers Casino, Poker and Bingo entertainment.

Bet365 is one of the most recognizable brands in the industry, due to its many football sponsorships, most notably its sponsorship of English club Stoke City, for which it has been the sponsor since 2012. The current deal will last until 2022 and even the team’s stadium is named after the company.

That said, after a 10-year run in the Premiere League, Stoke City has since been bumped out of the EPL, which means less advertising for Bet365. As such, the company has invested in other international football clubs and is the sponsor for Bulgarian champion Ludogorets Razgrad and also signed deals in August 2018 to sponsor 10 different teams in Spain’s La Liga.

Bet365 Sports offers exciting features to both new and experienced punters seeking some of the best odds on the market, great promotions, a large betting coupon, a wide range of markets and a highly efficient live in play betting service.

Not quite ready yet to enter the exciting betting world of this top online UK sportsbook? No worries, our Bet365 review will give you the honest lowdown on what you need to know.

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Industry best betting options.
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Up to £100 in initial bonus.
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Great in-play betting.
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All the major banking solutions.
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Very good mobile version.
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Reliable big brand.

Min odds, bet and payment method exclusions apply. Returns exclude Bet Credit stake. T&Cs, time limits and exclusions apply.

Bet365 Sport Sign Up Offer

Bet365 offers a 100% match up to £100 in Bet Credits to new customers who sign up and deposit £5 or more, and play qualifying bets to the same value and are settled.  More specifically, here’s how the Bet365 welcome offer works:

  • Create a Bet365 account by following the simple registration steps.
  • Deposit a minimum of £5 into your account and claim the offer.
  • Place qualifying bets to the value of your qualifying deposit (up to £100) and allow these bets to settle.
  • You will be awarded your Bet Credits (up to £100) soon after your qualifying bets have settled.
  • Once awarded, you can place bets with your Bet Credits by selecting “Use Bet Credits” in the bet slip.

We found claiming this Bet365 sign up offer to be a very straightforward process when we registered and no Bet365 promotion code was needed. That being said, here are some notable stipulations related to this offer that you should keep in mind:

  • The offer must be claimed within 30 days of registering your account.
  • To be eligible to use your Bet365 Bet Credits, you must place qualifying bets to the value of your qualifying deposit (max £100), and these bets must be settled within 30 days of claiming the offer.
  • You cannot claim this offer by making deposits with Neteller, Skrill, or Skrill 1-Tap.
  • Only qualifying bets settled after claiming the offer will count towards this requirement.
  • Qualifying bets must meet certain conditions, including containing a minimum of one selection at odds of 1/5 (1.20) or higher, etc.
  • The Bet Credits you are awarded are held in your account balance and cannot be withdrawn and cannot be used on certain bet types.
  • Be sure to read the full terms and conditions.

What we also like about this Bet365 new player offers is that at any time during this 30-day period, you can simply go to the “Services” menu, select “My Offers” then click “Claim Now” to get the offer. If you’ve already made multiple deposits prior to claiming the Bet365 welcome promotion, the largest qualifying deposit you made will count towards the value of your bet credits (up to £100).

The point being, the online bookie gives you a substantial amount of time to make good on its offer if this is a promotion you want.

Bet365 Betting Ongoing Promotions

If you’re hoping for more than just the newcomer Bet365 offer, you’re in luck! The bookmaker does have different promotions on hand. In fact, you can choose to see promotions related to specific sports, such as Football (which Bet365 refers to as Soccer), Horse Racing, Greyhounds, Australian Racing and other sports.

While we do recommend you peruse the many different offers available, here are two specific offers that impressed us:

Bet365 Price Promise – This is one for Bet365 horse racing fans. It gives you the best price on every horse for all races shown live in ITV Racing.  The sportsbook continuously updates its prices for all races shown live on ITV Racing as part of its promise to ensure it’s offering the best price on every horse running. The offer is applicable to bets placed only on Win and Each-Way Fixed Odds markets from 10am on the day of the race, and the best price or joint best priced are matched against select bookmarkers, including Ladbrokes, Coral, Paddy Power, Boylesports and Sky Bet. Terms and conditions apply.

bet36 Sports Ongoing Promotions

Bore Draw Money Back – This is an ongoing offer that will refund your stake if you place a pre-match bet on any of Bet365’s Correct Score, Half-Time/Full-Time or Scorecast markets for any soccer match and the games ends with no score (0 – 0). As long as you qualify for this offer, you can enjoy the benefits of not losing your stake if no goals occur in a match. Terms and conditions apply.

Like the Bet365 Bet Credits welcome promotion, a Bet365 promo code was not required for these offers. We also found them easy to claim and liked that all available time-limited and ongoing promotions were presented in a well-organised layout.

The Bet365 new account offer is relatively generous in that the maximum bonus amount is £100 in the form of Bet Credits. The operator also offers additional sport and event specific promotions and at the time of writing the following appeared on the site:

Early Payout

Bet365 offers Early Payouts for a number of sports and major events and at the time of writing the offers related to darts, soccer and NFL. Customers who place a bet on a qualifying event will be paid out in full if the backed player or team goes ahead by a specified margin. In darts it is two sets and 14 points in American Football matches in the NFL. The offer counts for pre-match bets on the winner of the event. The offer applies to major events and leagues and not across the board for the three qualifying sports. If the bet has been cashed out the offer will not apply but there are no staking and odds restrictions. The non-cashed out part of any bet will be valid for the early payout when the leads for each sport have been established. The early payout does not depend on the final outcome of the event.

Euro Soccer Bonus

Existing customers with bet365 are entitled to a bonus of up to 100% for multiple bets on selected leagues. The offer applies to bets placed before each match begins and there must be three selections or more. The offer counts on the match winner and winner and both teams to score markets in matches in the main leagues in England, Italy, Spain and Germany and the Champions League. The bonus ranges from 5% to 100% in line with the numbers of selections from three to 14 or more. There are no odds and turnover requirements for bets to qualify.  Any voided selections will reduce the bonus in line with the chart of bonus percentages.

Tennis Accumulator Bonus

Bet365 offers a similar bonus for tennis accumulators. Tennis is now an 11 month sport so there are numerous opportunities to take advantage of this offer. The maximum bonus is 50% but only two selections are required for a qualifying bet. The range of bonuses is 5 to 50% which applies to bets with two selections to 12 or more. The bonus applies to all events in Grand Slams and the major tours in addition to the Davis Cup, Fed Cup and Hopman Cup. If any of the matches are void the percentage bonus will be adjusted in line with the number of counting selections. The maximum bonus is £100,000. Any bets that are cashed out do not count. If a bet is partially cashed out the remaining element of the bet will be subject to the bonus.

ITV Racing 4/1 Offer

ITV is the sole free-to-view broadcaster of racing in the UK. The channel covers live racing each Saturday and during the major midweek meetings both on the Flat and over jumps. The horse racing is shown on the main channel and one of the channels that compliments that service. If existing customers back a winner at 4/1 or bigger on any race televised live on an ITV channel will be credited with a free bet for the same stake. The maximum free bet is £50 and it is valid for the next live ITV race. If the free bet does not win the stake will be returned. If the free bet does win at odds of 4/1 or more customers will receive another free bet on the next live race on the channel. The offer will not apply for any cashed out bets. This offer compliments the Price Promise for all races shown live on ITV.

Bet365 Betting Features

Bet365 live in-play betting is one of the best in the business! It is both a high quality and extensive offering, covering over 15 different sports. As soon as you access the Bet365 in-play betting section, you’ll be greeted with all the events currently open and the popular markets on them. Click on a game in progress and you’ll be immediately provided with the full list of live markets. From football and horse racing to snooker and eSports, there’s lots to discover.

Live streaming is another popular feature at the Bet365 online sportsbook and many of the available in-play sports can be watched live if you like to view the action you’re wagering on. The bookie broadcasts over 140,000 live sporting events annually.

Another notable feature is the Bet365 cash out feature, which lets you cash out or partially cash out a bet before or while it’s still in play. This feature is also available for live bets, too. To use the cash out feature, simply head to your “My Bets” section and then select the “Cash Out” tab to show which of your current bets are eligible to be cashed out.

We also liked the Bet365 bet builder feature, which lets you create your own personalised bet on a football match. You can choose from a variety of popular markets, including Match Results, Both Teams to Score, Players to Score, etc. to build your bet. Essentially, you mix and match from the available options and then Bet365 will give you a price on your combined selection, so you can proceed with your bet.

Bet365 Markets & Betting Markets

As its name suggests, you can bet 365 days of the year with this bookie, which has betting lines for just about any sport you can think of and then some! In terms of sports markets it covers Football (listed as Soccer), Basketball, Baseball, Horse Racing, Tennis, American Football, Gaelic Sports, Hockey, Ice Hockey, Rugby, Cycling, Darts, Boxing/MMA, Bowls, Motorsport, Greyhound, as well as a range of other betting markets, including Virtual Sports and eSports.  Trust us, the list of markets to bet on is extensive. No matter what you’re looking for, you’re bound to find it at Bet365.

What’s more, they go much further than your typical markets. Using football as an example, while you can bet on the popular EPL and other major European leagues, you can also bet on lesser known markets like the Scottish U20 league and Iran Division 2. And this diversity isn’t only reserved for Football, you can find this variety available for the majority of their sports offered, too.

There’s also a massive number of different types of bets you can place for any given market as well. Using Football as an example again, just a taste of some of the available wagers include: Full Time Result, Total Goals, Double Chance, Handicap Result, First or Last Goalscorer, Time of First Goal, etc.

We also liked that Bet365 Sport gives you the option to view odds as fractional, decimal and American. This combined with its number of supported languages, currencies, and sports market diversity speaks to its inclusive atmosphere.

Here is more information about four of the most popular betting sports at Bet365:

Football

As one of the biggest betting brands in the world it’s not surprising that Bet365 offers one of the most comprehensive services for soccer, which is the most popular betting sport in most countries. The range of countries and leagues and competitions is just about the biggest online, both for pre-match and in-play betting markets. Due to its TV and media exposure and the quality of the coaches and players the English Premier League attracts by far the most global bets.

bet365 Football Betting Interface and Odds Manchester United vs Tottenham

At the time of writing Southampton were due to play west Ham in the EPL. Bet365 displayed the 1X2 odds with a link to the related markets of which there are over 150 in total under the following headings:

  • Main
  • Bet Builder
  • Asian Lines
  • Cards
  • Corners
  • Goals
  • Half
  • Player
  • Specials
  • Minutes

The three-way markets have a built-in profit margin of 3% which is well below the industry average. The more exotic markets compare favourably with those of competitors.

Tennis

Tennis has seen a massive growth in betting activity over the last 15 years. More bets are placed on in-play events than pre-match betting as the sport lends itself to trading. Bet365 offers a number of pre-match markets for matches on the WTA and ATP tours. The operator also covers matches on the Challenger Tour and ITF tournaments which means the first three levels in the structure are featured. The two way market is displayed for each match with a link to the related markets which appear under the following headings:

  • Main
  • Totals
  • Set Betting
  • Handicaps
  • Spot markets on the winner of the next point or game.
  • Special markets.

The two-way markets have a built-in profit margin of 7% which is above the industry average. The more exotic markets compare favourably with those of competitors.

Horse Racing

Even though Bet365 do not have any betting offices in the UK the operator appreciates the historical importance of horse racing to the UK betting industry. There are over 70 racetracks in Britain and Ireland and Bet365 has daily betting for each meeting. They also cover the major international races and ante post betting for future races such as at the Cheltenham Festival, Royal Ascot and the Grand National and Derby. Customers can place bets at the current odds in win and each way markets.  Forecasts and Tricasts are available for each race in the UK and Ireland.

Golf

Golf is more of a niche betting sport than football, tennis and horse racing but it is still an important element of the Bet365 sports betting product. For tournaments on the US PGA and European tours and some of the minor tours Bet365 offers odds on the following markets:

  • Outright winner.
  • 3 balls.
  • 2 balls.
  • Winning score.
  • Winning margin.
  • To make the cut or not.
  • Top players from a country or continent.

Bet365 also offer a comprehensive betting service for team events such as the Ryder Cup, President’s Cup and Solheim Cup.  There is also ante post betting for the four upcoming major championships which are the US Masters, USPGA, Open Championship and US Open.

Mobile Betting Options & Apps

Bet365 offers both a user-friend mobile web version of its sportsbook through mobile.bet365.com as well as mobile apps for iPhone, iPad and Android smartphones and tablets.

The iOS Bet365 betting app can be downloaded for free via the App Store. The Android Bet365 mobile app was not available for download directly from the Play store when our Bet365 Sport review was written. That said, an APK file exists and can be download via the Bet365 site.  We’ll keep you posted if this should change in the future.

The Bet365 mobile sports betting offering is just as good as the one for desktop, and provides the core of the brand’s offerings and features, including Auto Cash Out, Live Streaming, Live Betting and access to the numerous sports markets. That said, we did find the Bet365 app (we used iOS) to run faster overall compared to the web version.

If you want to stay up-to-the-minute with Bet365, we recommend you opt in for push notifications. This will send the latest offers, promotions, and other sports action directly to your phone.

Opening A Bet365 Account

Bet365 is one of the most high profile betting brands in the UK and the rest of the world. Unlike competitors such as Ladbrokes, William Hill and Coral Bet365 does not have an estate of betting offices. The company ethos has always been to provide the best online service and all the company’s resources are dedicated to the Bet365 internet product. Potential new customers visit the website at www.bet365.com.

Existing customers open their account by entering a unique combination of a Username and Password. New visitors begin the account opening process by clicking the ‘Join Now’ button. The registration process involves entering Personal Information, Contact Information, Login details and Security details. Once all the required fields have been populated new customers click the ‘Join bet365’ button.

bet365 Open Account Details and Information

New customers are then prompted to make a deposit and this process can also be begun by clicking the ‘Deposit’ button on the Home Page. Users select the deposit method which in some cases will require a confirmation email address and enter the amount. The minimum deposit is £10 which activates the new customer offer. A daily deposit limit applies to each account holder and typically this is £500.  The default is for no limits over 7 and 30 days.

Once the deposit has been confirmed which is usually immediate betting can begin. You must navigate to a specific betting market and click on the odds of the selection. The Bet Slip appears with the bet options related to the number of selections.  These can be single, accumulator and system bets.  The stake field is populated with the bet value and the bet is placed. On acceptance the account balance is updated accordingly. The bet stake might not be acceptable in which case a bet with a smaller stake is offered to the customer.

The three basic procedures for new customers take a few minutes and new customers can place bets almost immediately after opening a new account. Customers who are attracted by odds that stand out can open an account, make a deposit and place the bets in a quick and simple way which helps attract new accounts.

Banking Options

There are an abundant of Bet365 payment methods available. All the major banking solutions are covered including credit cards, debit cards, prepaid cards, eWallets, mobile wallets and bank transfers. They even offer cheques.

Visa, MasterCard, Maestro, Paysafecard, Skrill, PayPal, Neteller, Fast Bank Transfer, Apple Pay, and Google Pay are some of the available Bet365 deposit options. There are no transactions fees on deposits and most payment methods are instant, with the exception of bank transfers (1 – 10 banking days) and cheques (5 – 28 banking days).

In terms of making a Bet365 withdrawal, many (but not all) of the above listed payment options are available. Bet365 withdrawal processing times differ depending on the payment solution, with eWallets being the swiftest (processing in as little as 24 hours) and cheques taking the longest (up to 28 banking days). As for minimum and maximum withdrawal and deposit amounts, these vary from one payment method to the next.

All transactions are 100% secure and backed by SSL encryption technology, ensuring that your funds and personal data are safe, whether they are in your account or travelling through digital space.

Customer Support

You can easily get in touch with Bet365 customer support at any time of the day or night. Bet365 live chat, email and free telephone is available 24/7. In our experience, the customer service representative we conversed with over live chat seemed knowledgeable and was friendly and quick to respond.

A Bet365 FAQ is available and does provide basic answers for a variety of the most common questions pertaining to topics, such as login issues, deposits, withdrawals, betting help, technical support, etc. Although we’ve definitely seen better FAQ’s from other popular UK sportsbooks online, we did manage to find the information we needed pertaining to Bet365 ID verification. Overall the FAQ is satisfactory.

Bet365 Company Details

Bet365 was founded in 2000 by Denise Coates. She developed a sports betting platform and trading team, launching the sportsbook business online in 2001. Over it’s almost two decade long existence on the web, Bet365 has grown into one of the largest gambling companies in the world and is well known for its in-play offering and for helping to put eSports on the sports betting map.

Bet365 is well known in English football and has been the official sponsor of Stoke City FC since 2012. The owner of the team is Peter Coates, Denise Coates’ father, who is also the chairman of Bet365.

Additionally, the company is the sponsor of other teams in other European leagues, including both Spain and Bulgaria. It is also the exclusive sponsor of Sky Sports’ Monday Night football and has rights over the games on Friday nights.

The company is headquartered in Stoke-on-Trent, is registered offshore in Gibraltar, and is licensed and regulated by the UK Gambling Commission.

Bet365 Bottom Line

Hands down, Bet365 is definitely one of the best online sportsbooks around. It doesn’t cut corners when it comes to offering the best sports betting markets, in-play betting, live streaming, promotions and more. It is a leader in the industry and has managed to maintain and expand its popularity by giving UK punters what they want when they want it.

That being said, whether it’s the Bet365 mobile or desktop experience you’re after, you’re not going to find a flashy experience with this green, gold and white colour-themed UK online bookmaker.

However, while it might not wow your ocular senses, its functionality is top-rate, which we personally feel is more important than an attractive presentation. After all, when it all comes down to it, we’ve come to bet, not to have our eyes dazzled. In this regard, we found in our Bet365 review that the bookie delivers on both platforms.

Feeling a little more confident about what to expect from this popular UK online bookmaker? Why not give it a try for yourself! Sign up with Bet365 and claim the welcome offer now.

Min odds, bet and payment method exclusions apply. Returns exclude Bet Credit stake. T&Cs, time limits and exclusions apply.