BetBull is a traditional bookmaker that offers a new approach to betting. The company promotes the service as community betting whereby customers can follow the tips and bets of other players. The service was launched in 2015 and at the time of writing is only available on a mobile platform. The parent company is registered in Malta. Customers in Great Britain bet under license and regulations of the UK Gambling Commission. The core product is sports betting and there are currently no casino or live casino products on the app. The unique community betting feature allows customers to engage in pursuit of the best bets.
BetBull Sign Up Offer
BetBull’s license with the UK Gambling Commission indicates an endorsement of the community betting service and the app. The site cannot be accessed using desktop computers which means the welcome offer is mobile specific. The BetBull welcome bonus is up to £100 in the form of social bets. This registration offer is subject to the following Terms & Conditions:
• New customers to the mobile app only.
• Minimum deposit of £20.
• 100% matched deposit bonus.
• 5 locked social free bets, each worth 20% of the initial deposit.
• The maximum value of the social free bets is £100.
• Qualifying bet at odds of 1.5 or bigger for each social bet.
• Customers must unlock the social free bets within 5 days of registering.
• The social free bets expire after 5 days.
• Winnings paid as betting funds but do not include the free bet stake.
• BetBull general Terms & Conditions apply.
BetBull apply the community theme to the welcome offer by using the term social free bets. In fact, they are no different to regular free bets available with conventional operators. The welcome offer is a genuine 100% matched deposit bonus. The value of the free bets equates to the value of the qualifying deposit. The staking requirements and odds restrictions are not too stringent. However, 5 days is a small time frame to place the qualifying bets and use the free bets. Other operators give new customers 30 days to use any free bets related to a welcome offer. However, the headline maximum free bet value of £100 is a good incentive to open an account.
Betbull Ongoing Promotions
BetBull does not conform to the standard provision of a package of ongoing promotions for new customers. In keeping with the operator’s community betting approach, BetBull put their own slant on offers that are available with regular bookmakers. Whereas other operators provide a VIP programme for loyal customers, the BetBull version is a loyalty bonus. BetBull call their Refer A Friend promotion a Power-Up Generator. At the time of writing existing players can benefit from the following ongoing promotions which complement the welcome offer of up to £100 in the form of social bets:
Spin The Wheel
Customers can claim concessions related to accumulator bets depending on the outcome of spinning a virtual wheel. There are three potential bonuses that customers can earn when they spin the wheel
- Odds boost up to 30%.
- 1 to 3 legs insured.
- Full acca insurance.
This promotion combines a number of acca offers that other bookmakers promote independently. The maximum odds boost is 30%. Customers receive acca insurance for singles, doubles and trebles. The maximum stake for the full acca insurance on bets with four selections or more is £20. Qualifying accumulator bets must be placed with each leg at odds of 1.5 or bigger.
The BetBull customer loyalty scheme has six levels and turnover determines the level reached by each customer. The highest level is Level 6 and the maximum bonus is 5%. The scheme replicates standard VIP programmes in the way customers move through the levels which offer increasingly lucrative bonuses. Ultimately, the BetBull loyalty scheme provides incentives for customers to bet.
BetBull define a customer who introduces a new player as an inviter. When a new customer registers using the inviter’s link, the existing customer receives a randomly generated Power Up that can be converted into an odds boost or bet insurance. The inviter receives the Power Up when the member introduced makes an initial deposit for £20 or more and stakes the deposit amount.
Betbull Markets & Betting Options
The BetBull betting service can only be accessed using mobile phones or tablets. The structure of the site is similar to PC based sportsbooks. Customers navigate to the ‘Sports’ page which displays the main betting events of the day and banner links to the package of promotions.
Customers with BetBull can place bets on over 30 sports and the range is designed for UK customers and others in the rest of Europe. In addition to the regular sports customers can place wagers on a number of Specials, related to Politics and TV and Entertainment. In terms of the number of leagues, the most popular betting sports are football, tennis and horse racing which are covered below
The popularity of football in global online betting is reflected on the focus BetBull puts on the sport. More than 50% of their betting markets are related to football. The site offers a range of acca bets for football. Customers can follow fellow players to see the most common bets. BetBull offers odds for the main domestic leagues in Europe and South America. The most popular betting league is the English Premier League but leagues in Spain and Germany also generate a great deal of interest. The most bet on football options are the match winner, total number of goals and handicaps. BetBull return about 95% of stakes for winning football bets.
Tennis is the second most popular sport with BetBull. It is rare that more bets are placed in the In-Play environment than pre-match betting. However, BetBull offers a range of tennis markets for three betting types: pre-match, in-play and ante-post. Customers can place bets on matches on the WTA and ATP tours and the four Grand Slam tournaments. Customers gave access to tennis tips and bets as part of the betting community. The most bet on tennis markets with BetBull are the match winner, total number of games and handicaps. Exotic bets like the set correct score in games offer the potential for a significant win for a small stake. The tennis payout level is 94%.
Horse racing is still the main betting sport in UK betting offices. BetBull offers a racing service because it is a UK facing bookmaker that also has customers in the rest of Europe. The site festers betting from meetings in the UK and Ireland and major international fixtures and races. Unlike other UK based operators, BetBull does not offer Best Odds Guaranteed on racing in the UK and Ireland. The ante-post service is decent with betting on the winners of the major races at the Cheltenham Festival comprehensive. Customers can also place bets on upcoming races such as the Grand National and Derby. The payout level for horse racing is almost 95%.
Betbull Mobile Betting And Sports App
The BetBull community betting service is mobile-specific and the site cannot be read on PC’s. This is an unusual route because most sportsbooks begin life as a website in a desktop computer and operators then launch a mobile service. The BetBull community betting service can be installed on Android and iOS devices. The downloadable apps are fully functional and offer all the standard account management and betting services found on a desktop sportsbook. One of the features of the app is information about betting tips and wagers. Customers can use the app to discover the most common bets so frequent tips in a community setting.
BetBull Bookmaker Features
BetBull stands out from regular sportsbook by claiming to be community bookmakers. It is innovative branding but fundamentally, BetBull is a conventional bookmaker in many ways. Making the service mobile-exclusive is another ploy to present the sports betting service as something different. Ultimately, BetBull is a fixed odds bookmaker with the add-on of community elements of betting. The site will gain market share due to the odds value and promotions rather than from publishing tips and the wagers placed by other players. Here are some of the features of the mobile specific betting site:
BetBull make a big play of being a community betting service and it is true fellow bettors can engage and share information. The winnings are shared when a number of bettors follow the same tip. Customers can follow in-play matches together and discuss the best bets. The site also features a Leaderboard which reveals the best tipsters and in theory the ones to follow. BetBull highlights the community element of the site and as a social bookmaker there is a lot to offer. However, sharing tips is little more than a blog but being privy to other players wagers does have some value.
In-Play and Live Streaming
The BetBull app does offer in-play betting but there is no live streaming. The most popular sports for live betting are football and tennis. The operator includes the social element by allowing customers to converse during an-in-play event. This engagement includes sharing tips and an analysis of how a live match is progressing. Customers can view an animation of a match and are privy to live match data. At the time of writing BetBell did not offer a cash out facility. Customers cannot discuss the right time to cash out a bet or whether the cash out offer should be rejected. In-play betting is suspended when there is a key event like a goal in football or break in tennis.
BetBull Banking Options
Despite the community element of the site, BetBull has gone down the conventional path when it comes to banking methods. Customers can deposit and take out funds using debit and credit cards e-Wallets, prepaid cards and Bank Wire Transfer. Deposits are instant and free. Withdrawals are subject to delays and sometimes charges, depending on the banking service provider.
Opening A Betbull Account, Deposit And Bet
Potential new customers with BetBull must download the app to their mobile devices. The registration screens are available via the Home Page. Customers enter personal and account details, including a Username and Password. The welcome offer can be activated by a bonus or promo code and the new account is confirmed.
Having completed the signup process, new customers deposit funds. They must select the banking method and enter the amount as part of the process. Deposits are subject to minimum and maximum limits. The first deposit activates the welcome offer which comes as £100 in the form of social free bets.
Customers navigate to the desired market and click on the odds. They can examine other wagers for an idea of the shape of the betting. Bettors must select the type of bet and enter the stake. Clicking Place Bets confirms the bets which are usually accepted by the operator. When BetBell confirms bet acceptance, the account balance is updated accordingly.
Customers can contact BetBull through a responsive customer service facility. There is no telephone support, but customers can contact the operator by email and Live Chat which is available 24/7 on every day of the year. BetBull are registered with the Independent betting Arbitration Service (IBAS) in the UK which settles disputes been bookmakers and customers. The app also promotes responsible gambling.
More On The Bookmaker
The BetBull name first appeared in Austria in 2003. However, when the operator became licensed in Malta in 2015, the community mobile app was launched. The site does promote the community features of the betting service, but it does not offer much more than a conventional sportsbook. There are community prizes but these are in fact returns from winning bets. Customers can exchange tips but that happens on forums and blogs on other sites. Wager information can be useful but does not guarantee any more winning bets and better margins than with the conventional bookmakers.
Betbull Bottom Line
BetBull has been in operation in its current form since 2015. The site is promoted as a community betting service and highlights the social elements of betting. These features are rare and the shared information can be useful. BetBull offer a god range of sports with competitive odds and it is these features that will determine the success of the operation and not the social element of the service. The app provides a positive mobile experience but the community element does not add a great deal to the service.
New customers only. Min Deposit: £20. First deposit matched up to £100 in Social Free Bets. Customers must place bets that match deposit at odds of 1.5+ to unlock social free bets in 5 days after deposit. Full T&Cs Apply