Boylesports is the largest independent bookmaker in Ireland and started operating with betting offices in 1989. The company still has a retail division but now offers internet betting to customers in the UK and other parts of Europe. BoyleSports international division is licensed and regulated in Gibraltar while customers in the UK come under the license and regulations of the UK Gambling Commission. The core product is sports betting but the site also features a casino and other gaming products. Customers have access to the full range of products using desktop computers and mobile devices. BoyleSports offers a generous package of promotions.
BoyleSports might be highly successful in Ireland, but it doesn’t have the same level of brand recognition in the UK just yet. One of the quickest ways to fix this, of course, is through providing an eye-catching welcome offer, and BoyleSports make a respectable effort at doing just that.
As the name suggests, the BoyleSports ‘Up to £25 in the form of free bets’ welcome offer awards a £25 free bet to new customers.. We’re pleased to say that the terms and conditions are just as straightforward as that basic proposition, with these being the most important:
To be frank, there are obviously bigger welcome offers out there, and – for some – a £25 free bet simply might not be enough. Overall, though, this remains a solid welcome offer.
The basic proposition of doubling your spending power out of the gate is still attractive, and – if you manage to win with both your qualifying and free bet wagers – your account can grow incredibly quickly. The complete lack of restrictions on how you spend your free bet, along with extremely fair odds requirements for your qualifying bet, should help you a lot in accomplishing this.
BoyleSports offers existing customers an extensive range of ongoing and sports-specific promotions. There are new offers each day and the overall package of promotions is one of the best and most varied for UK-facing online operators. At the time of writing in April 2021, BoyleSports range of promotions for current players included the following:
Customers who place an accumulator with five selections or more will receive a refund for the full amount of the bet if one leg loses. This offer is available across all sports and markets. The minimum qualifying bet is £5 and the maximum refund is £20. Each leg of the multiple must be backed at odds of ½ or bigger. The free bet is transferred within 24 hours of the qualifying being settled and the free bets expire after seven days. The concession applies to pre-match and in-play bets.
Another concession related to accumulators rewards the loyalty of customers who place regular multiple bets. BoyleSports credit all qualifying customers with £5 in the form of a free bet after they have placed five multiples across all sports. The stake for the qualifying bets is £5. The minimum number of selections in the accumulator is five and the minimum stake is £5. The combined odds for the qualifying bet are 3/1 or bigger and only pre-match bets count.
Customers with BoyleSports are promised Best Odds Guaranteed (BOG) on horse racing and selected greyhound meetings in the UK and Ireland. If they place a bet at the board price and the Starting Price is different all win and each-way bets are settled at the best odds. Certain types of bet do not qualify and the offer applies until the start of the race. Any bets placed using free bets are not valid for BOG and internet and telephone customers are eligible.
Some bookmakers offer extra places on the high profile races that are live on television. However, BoyleSports have taken this further by offering extra places on a daily basis on racing in the UK and Ireland. There are selected races each day and generally each way bets are settled for four or five places. The standard terms are three and four places respectively. Typically, this offer applies to up to four races across several meetings, which are generally in the UK and Ireland.
BoyleSports is historically a retail operator with licensed betting offices in Ireland. As a traditional bookmaker Boylesports concentrates on fixed odds betting and there is no exchange of spread betting product on the site. Horse racing is still the core betting sport in the UK and Ireland but football dominates the online market. However, BoyleSports acknowledges its Irish roots by offering odds on Gaelic sports such as hurling and football, which is a different sport to soccer.
‘Sports’ is the first option on the main menu on the BoyleSports Home Page. The main betting events of the day and a selection of promotions appear on a distinct menu. The full A-Z list shows the full range of betting sports in alphabetical order. In addition to the regular sports, customers with BoyleSports can place bets on Daily Specials related to one sport, Entertainment/TV and Politics. The most popular betting sports with BoyleSports are football, horse racing and tennis, covered below
In line with the majority of online bookmakers, football is the most popular sport with BoyleSports measured by the number of markets and bets. The most bet on competitions are the Premier League in England, the Champions League and every four years, the football World Cup. BoyleSports displays the three-way match market for a typical Premier League fixture with a link to additional markets, of which there are usually about 160 in total. These football betting options appear under the following headings:
Traders compile the match winner market with a theoretical profit margin of 7.44% which is significantly above the average. BoyleSports are more likely to attract customers because of the value in their football odds than the welcome bonus. Recreational players may not appreciate the difference but professional gamblers will bet with BoyleSports due to the better odds on offer than with some competitors. The company also offers outright betting for a wide range of football leagues and Cup competitions.
Horse racing is an important element of the Boylesports sports betting service and it is the traditional betting sport in Ireland and the UK. The operator covers all the meetings in these two countries and some of the major international races. There are a number of daily racing promotions for new and existing customers. The most popular pre-race markets are win and each-way and Forecast bets. Horses are combined in multiple and system bets, which can be win or each way.
The site also features ante-post betting for the major races at the Cheltenham Festival and Royal Ascot. Customers can also bet on horses in individual races like the Grand National over jumps and the Derby on the Flat. Ante-post bets are settled as losers if a backed horse is withdrawn before the day of the race. In the weeks leading up to the major racing occasions, BoyleSports offers the concession of non-runner/no bet. The operator also offers Best Odds Guaranteed for the regular meetings on a daily basis.
Tennis betting has grown with BoyleSports over the last 15 years. It is a rare sports in that more bets are placed on in-play markets than before the matches begin. Customers can bet on matches on the ATP and WTA tours, Challenger events and International Tennis Federation (ITF) tournaments. Boylesports displays the two-way match winner market and a link to related betting options. Customers can choose from about 30 markets for a typical tennis match. The most popular bets are on the match winner, handicaps and totals. BoyleSports has ante-post betting on the upcoming Grand Slam tournaments and international team competitions.
The BoyleSports betting service can be viewed on Android and iOS devices. There is no downloadable app for Android phones but an app can be installed from an app store on to iOS smartphones and tablets. The website can be installed on all types of mobile device as long as the desktop computer’s browser is mobile-optimised which most now are and in the latest versions.
The Boyle Sports mobile app is fully functional which means customers have access to standard account management and betting features. There are no mobile-specific offers but all players can claim the welcome offer and benefit from the package of ongoing promotions. The apps are easy to navigate and well designed and these features create a positive mobile betting experience.
BoyleSports is a regular fixed odds bookmaker which does not offer exchange or spread betting. The operator provides customers with the following services which enhance the quality of the sports betting product:
‘In-Play’ is the second option on the main menu on the BoyleSports Home Page. At the time of writing there were ongoing live events for football, tennis and another 10 sports. Some of the in-play matches are live streamed but all present a graphical representation of the play. There is a great deal of live match data which is updated during the event. A calendar shows the day’s upcoming in-play events which are listed by sport and the majority are for football and tennis. Betting is suspended after a key event but the updated odds soon reappear so that in-play betting continues.
An icon alongside a betting market indicates if cash out betting is available. The facility is available on most football and tennis markets. The option should be introduced for other sports and markets in the fullness of time. Cash out betting gives customers with BoyleSports control of their bets. The objective is to have bets settled before the final outcome to guarantee a profit or limit the loss. Bets can be fully or partially cashed out or the offer can be rejected. The value of the cash out depends on the stake and odds for the original bet and the current odds at the time of the cash our request. Pre-match and earlier in-play bets can be cashed out.
Betting funds can be transferred using debit cards, e-Wallets and Bank Transfer. Online customers can also collect winnings in cash from a BoyleSports betting office. Deposits are immediate and free of charge while withdrawals are subject to standard delays and the provider may impose a nominal fee.
Potential new customers visit the BoyleSports Home Page and click ‘Join Now’. The registration process involves completing required fields with entering personal details, specifying a unique Username and Password and entering an optional promo code. Customers confirm acceptance of the Terms & Conditions and the account is confirmed. The account shows a nil balance.
New customers are prompted to make the initial deposit. The process involves specifying the deposit method and entering the amount. The minimum deposit is generally £10 and the maximum deposit depends on the banking method. Customers confirm the deposit details and when it is accepted the account balance is updated accordingly and betting can begin.
The new customer locates the preferred betting market through the list of the day’s main events or the complete A-Z list of sports. The bettor selects the market and odds and the Betslip opens. As more selections are added all the betting options appear on the slip. Once the stake and type of bet is specified customers click ‘Place Bet’. Most bets are accepted and BoyleSports then updates the account balance accordingly.
The first port of call for assistance is the detailed FAQ facility as part of the BoyleSports Help Centre. If a customer cannot find an answer to the query, there is the option of contacting the BoyleSports customer services team by phone, email or an email form. For a more immediate response, the Boylesports Live Chat service is the best option and this is open 24 hours a day.
BoyleSports has a core of loyal customers in Ireland. The operator opened betting offices for the first time in 1989 and it is the leading independent bookmaker in Ireland. The main competition in the UK and Ireland are high-profile brands that can afford to invest heavily in promotions. BoyleSports sponsors sporting events and teams in Ireland and this activity establishes trust and loyalty.
BoyleSports does not offer the best product to a UK and Ireland audience. The independent bookmaker does not have the resources of the established brands. However, the betting margins are competitive and BoyleSports cannot be faulted with regards the package of offers for existing customers. The site does not have the most modern feel but in the areas that customers appreciate most, BoyleSports scores well.