Important Notice: Genting is no longer active – You are advised to check our other top picks.
Genting bet is the traditional online bookmaker that takes its name from the Genting Group which operates bricks and mortar casinos in the UK. The site is targeted at the UK market where potential customers may be familiar with the company’s physical casinos. The online product team is based in Alderney in the Channel Islands. The software platform is supplied by FSB Technology. Genting Bet is licensed and regulated by the UK Gambling Commission. In addition to the sportsbook the Genting Bet site features a casino, live casino, slots and virtual sports. The betting services include pre-match, in-play and ante-post markets across about 25 sports.
Customers who sign up with Genting Bet can claim £25 in the form of bet insurance which is credited if the first bet does not win.
This welcome bonus is subject to the following specific Terms & Conditions:
The value of the free bet is modest and the smallest in the industry. Some online bookmakers offer a welcome bonus of up to £100 in the form of bet tokens and several are for £50. However, the Genting Bet bonus is a 100% matched bet bonus but the first bet must not win to qualify. In effect, the Genting Bet welcome offer is insurance against a losing first bet so the rules are achievable and clear. The offer complies with guidelines set and monitored by the UK Gambling Commission. The operator must act in the right way because any negative publicity could impact on the profitability of the physical casino part of the business.
The Genting Bet welcome offer is for the minimum amount which means it is more a gesture than an effective marketing tool to attract new customers. The operator also provides dynamic promotions related to specific sports and events and ongoing concessions. At the time of writing all customers could benefit from the following:
This review was written in the week in which the US Open took place. The championship is the third of the four golf majors which attracts all the leading players in the world rankings. The event is shown live on satellite television and there is a great deal of coverage in the regular press and betting publications. Customers with Genting Bet who place a £10 win or £10 each way bet on the outright winner of the 2019 US Open will have the win part of the stake refunded in the form of a free bet if the backed player is in the top 5 after the first round. This promotion is conditional and a 100% matched bet bonus. The qualifiers include players who are tied fifth after 187 holes. The free bet is insurance against a player starting well but not contending.
The cricket World Cup was also taking place in England and Wales when the review was written in June 2019. Customers who stake £10 or more on the winner of each match will be refunded with £5 in the form of a free net if the backed team scores 350 runs or more. Matches early in the tournament were played in one of the wettest Junes in the UK on record so several were abandoned or truncated. The Runs Boost promotion does not legislate for the full complement of overs for each team not being bowled so the weather could affect the offer. The free bet is credited within 24 hours of the qualifying bet being settled and it will expire after three days. This promotion has a limited life time but something similar may be offered for other One Day Internationals in the UK or matches later in the tournament.
Customers with Genting Bet who take a price on a horse at all meetings in the UK and Ireland will have the bet settled at the best odds. When a board price is taken and the Starting Price is different the best odds will apply. This promotion is valid from midday until 9.30pm on the day of the race. The maximum extra returns from a BOG race is £2,000. This promise is subject to Genting Bet’s general Terms & Conditions.
‘Sports’ is one of the options on the main menu on the Genting Bet Homepage. The main sports page lists the main betting events of the day in Quick Links. The day’s football betting fixtures can be found in Football Coupons. There is also an A-Z list of the betting sports of which there are about 25 in total. The Sports page also shows the current promotions on a rolling graphic and the current in-play events by sport.
The number of betting sports with Genting Bet is lower than average but the list includes the most popular for UK customers, In addition to the regular sports, customers can also bet on Politics and reality TV shows and awards. The most bet on sports are football and horse racing and here is information about each.
In line with the industry, football is the most popular betting sport with Genting Bet. The most bet on competitions are the Premier League in England and the Champions League. Genting Bet shows the match winner market for each football fixture followed by the related markets which total about 100. The full complement of betting options is displayed in these categories:
The three-way match result market (Home Win, Draw, Away Win) is compiled with a margin of 6% which is well above the average. Some bookmakers only apply a 2% margin to this market which suggests Genting Bet are not competing on odds value. They could be relying on casino visitors who have trust in the brand to bet online.
The first item on the Quick Links list is ‘Next Horse Races’ which indicates the importance of the sport with Genting Bet’s customers. That would suggest the older generation who visited betting offices where horse racing is the core sport. Genting Bet issues early odds on all meetings in the UK and Ireland but Best Odds Guaranteed is only introduced at midday on the day of the race. Customer can bet on today’s meetings, tomorrow’s races in the evening before the meeting, future races and virtual racing. The horse racing product is one of Genting Bets strengths. However, the service could be improved with coverage of the major overseas races and meetings.
Genting Bet has developed a mobile app for Android devices. The app does not appear on Google Play because that store does not feature anything related to gambling. The security settings must be changed to accept downloads from Unknown Sources. Once the app is available customers can make deposits and start betting. The Genting bet app for iOS users can be downloaded from the Apple Store. Potential mobile users visit the store and search for ‘Genting Bet’. Customers click on the Genting Bet app and the download will begin. Once the app has been downloaded iOS customers can deposit funds and place bets. There is also a website app when the browser is mobile-optimised and this can be read on Android and iOS devices.
In addition to the welcome offer, dynamic promotions for all players and a comprehensive pre-match sports betting product, Genting Bet also provides the following services:
Genting Bet provides a decent live betting product with many in-play events each day. At the time of writing the current live betting options were related to football, tennis, cricket and snooker. There are live events for other sports when the importance of the event justifies live betting. There is no live streaming, a graphical representation of the progress of play and not much in terms of live match data. Therefore, the in-play interface can be improved but it does allow for the suspension of odds after a key event, like a goal in football or break of serve in tennis.
Customers have the option to cash out bets on selected events and markets. Cash out betting is most common during in-play football matches. The traders offer a cash out value which in-play bettors can fully or partially cash out or reject the offer and let the bet stand. The cash out value depends on the original odds and stake and the odds on offer when the cash out request is made. Bets cannot be cashed out if betting has been suspended after a significant incident. Tennis and cricket are other betting sports which present cashing out opportunities.
It can’t be denied that one of the areas in which Genting Bet is weak is the range of banking options. In fact, customers can only deposit and withdraw funds using debit cards. There are no e-Wallet options and Bank Transfers are not allowed. However, customers can fund an account at one of the Genting Bet casinos. The minimum online deposit is £10 and there are no transaction charges. Deposits are immediate and withdrawals are subject to delays depending on the service provider.
Potential new customers visit the Genting Bet Homepage and follow the ‘JOIN NOW’ link. The registration process involves entering account details including a Username and Password and personal details which are protected by encryption. Once the new account is confirmed customers fund it be specifying the payment method and amount. The account is updated immediately and the first bet can be added to the Bet Slip. Once the bet is accepted the welcome offer is activated but the bonus is only available after the first bet has been settled. There is now a new account balance.
Genting Bet customer support staff can be contacted by phone or email 24 hours a day. There is also a Live Help facility which provides immediate support. There are measures in help problem gamblers and are banner links to support bodies. The Blog and Betting Rules services provide event previews and information which can be useful and take away the need for customer support about a specific issue.
Genting Bet is a relatively new player in the UK online betting industry and will find it hard to compete with the trusted established brands. The welcome offer is modest and the ongoing promotions are for the smallest value possible. The lack of live streaming and many payment methods are other negatives. The betting product is adequate terms leagues and events but other bookmakers offer more.
Genting Bet provides customers with a fully working betting service across pre-match, in-play and ante-post markets. The deficiencies should be addressed in the fullness of time but before then Genting Bet will struggle to make an impact on a competitive and crowded market. Casino members will trust the brand but more needs to be done to attract potential new players who don’t visit casinos.