Guts was launched in 2013 as an online casino and the operator added a sportsbook in 2017. It is a traditional fixed odds bookmaker whose website is operated by MT Secure Trade Limited. This company is licensed and regulated by the Malta Gaming Authority and the UK Gambling Commission. These two regulatory bodies are amongst the most reputable in the industry. Receiving a license from authorities in Malta and the UK indicates that Guts meet the criteria for fairness and transparency with regards their free bets and promotions. The site features a sportsbook, casino and live casino and poker games. PC and mobile platforms are supported.
Guts Sign Up Offer
The UK Gambling Commission (UKGC) in particular have set high standards for compliance. In the past some operators have presented misleading promotions that are far from achievable. UKGC have imposed fines and have the power to issue the most stringent sanction of revoking a gambling licence. Guts have shown the Commission that they are worthy of a licence to operate in the UK. This level of compliance is reflected in the Guts welcome bonus of £10 in the form of a free bet. This offer is subject to the following Terms & Conditions:
• New customers only and existing customers are not eligible.
• Initial deposit and qualifying bet for at least £10.
• £10 bonus in the form of a free bet if the qualifying bet does not win.
• Bonus must be staked four times before funds can be withdrawn.
• Bet placed at odds of 1.80 (4/5) or bigger.
• The bonus expires after 14 days.
• The free bet stake is not included with any winnings.
• Guts general Terms & Conditions apply.
The Guts welcome bonus is for a modest amount and other UK-facing operators offer a more lucrative welcome bonus. The offer is easy to understand and achieve. The wagering requirements and odds restriction are not too stringent. The Guts welcome offer is a genuine 100% matched bet bonus. The value of the free bets is the same as the qualifying bet. The bonus is for a relatively small value so it’s debateable whether it provides a huge incentive for customers to register. However, the specific and general Terms & Conditions are transparent and there are no hidden rules.
Guts Ongoing Promotions
It is fair to say that Guts have not invested heavily in the welcome offer. The operator does not offer ongoing promotions for existing customers. That situation might change in the future when the brand becomes more established. Guts launched a sportsbook after their casino and live casino so table games and slots are the core products. The site features a variety of poker games for different levels of ability and budget. New casino and poker customers can claim welcome bonuses which come in the form of cash. The casino and poker funds are not transferrable to sports betting. Guts uses other methods to attract new customers and the trusted reputation of the casino helps in this process.
Guts Markets & Betting Options
‘Sports’ is the third option on the Guts Home Page after the Casino and Live Casino. The interface is not as slick as with other sportsbooks but the pages are clear and easy to navigate. There is a search facility whereby players enter the name of a sport, league or team. The Live menu option takes users to the current live events. The main menu displays links to the most popular betting sports, including football, tennis and basketball. The Browse facility allows customers to locate a sport. Odds are displayed in decimal format by default but customers can convert the odds into fractions.
The full range of betting sports appears in alphabetical order and there are about 30 in total. In addition to the regular sports customers with Guts can place wagers on Esports, Politics and TV Specials. Even though Guts can operate in the UK, the site does not feature horse racing which is still the core betting sport in licensed betting offices in that country. The main UK betting brands offer Best Odds Guaranteed (BOG) on race meetings in Britain and Ireland but Guts do not see the need to make this promise or offer betting on the sport.
Here is information about the three most bet on sports with Guts:
The main football menu displays icons and links to the main domestic leagues in England, Spain, Italy and Germany. The site also features a fantasy game for the English Premier League, which is the most popular for betting with Guts. Football bettors can back teams in pre-match, in-play and ante-post markets. The site features betting on the outright winner of over 300 leagues and Cup competitions.
Customers with Guts can browse the football product by country. The operator offers betting on leagues in about 70 countries. There are also betting markets for international football and continental competitions. The most popular betting leagues are the Premier League in England and the Champions League. Guts displays the match winner market for a typical match and a link to about 150 related markets.
The full range of pre-match football markets appear under the following headings:
• Match specials
• Team & Player
• Corners & Cards
The three-way match result market after 90 minutes (Home Win, Draw, Away Win) is compiled with a built-in profit margin of just over 4%. This compares to over 6% with some leading UK operators. Recreational bettors may not notice the variance but big-staking professionals could be attracted to Guts because of the value in the odds. The more exotic markets that can provide a decent win for a small stake are priced accordingly.
Tennis is the second most popular betting sport with Guts. When the sportsbook was launched tennis was established as a major betting category. It is rare in that more bets are placed during matches than before the play begins. Guts offers pre-match, live and ante-post betting on the ATP and WTA tours and Challenger tournaments. The site features betting on the outright winner of upcoming Grand Slam events.
ATP matches attract the most betting interest. Guts displays the two-way match winner market (Player 1, Player 2) with a link to about 10 additional markets. The most popular options are the match winner, handicaps and totals. The match result market is compiled with a theoretical profit margin of 8% which offers less value than most of the competition. Guts does not use tennis odds to attract new customers.
Basketball is the third sport on the Sports menu which suggests it is the next most popular for betting after football and tennis. There are links to the NBA and domestic leagues in Europe. One of the most popular betting competitions is the Euroleague which is the equivalent of the Champions League in football. Basketball bettors browse the leagues and Cups in about 30 countries.
The NBA (National Basketball Association) is the men’s professional league in North America and accounts for most betting interest. Guts displays the two-way match result market including overtime with a link to about 40 additional markets. The most bet on options are the match result, handicaps and totals. The pre-match winner market is compiled with a margin of almost 5% which is about average in the UK.
Guts Mobile Betting And Sports App
At the time of writing Guts had not launched a mobile app for Android and iOS devices. However, if the browser is mobile-optimised, customers can install the Guts website on mobile phones and tablets. The mobile version is fully functional and works so well that Guts has not seen the need for apps. Guts does not offer a mobile specific welcome bonus or ongoing promotions for mobile users. However, users of the website app can claim the regular welcome offer and promotions for current players. The mobile release functions well and is easy to navigate.
Guts Bookmaker Features
Guts is a traditional fixed odds bookmaker so offers the following common services which enhance the betting experience:
Guts offers live betting across a range of the most popular betting sports. The most live events are for football and tennis matches. The site does not feature live streaming but live bettors can refer to a comprehensive supply of live match data. A live event with guts features a graphical representation of the progress of play. The detailed match statistics cannot be faulted.
Betting is suspended after a key event which has a material effect on the odds. Guts removes the betting when there is a goal, sending off or penalty in football and break of serve or end of set in tennis. Betting markets reappear after a few seconds with amended odds so customers can bet again. Customer can choose from about 10 live football markets and 10 related to a tennis match.
Customers with Guts can cash out bets during a live betting event. The qualifying bets are ones placed earlier in the live event or before the match began. The purpose of the cash out option is to ensure a profit or limit the loss regardless of the outcome. The cash out value depends on the stake and odds of the original bet and the current odds at the time of the cash out request. The guts cash out option is available on a selection of sports and markets.
Guts Banking Options
Guts employs the latest technology to ensure safe transfer of betting funds. Customers can make deposits using credit and debit cards, prepaid cards, e-Wallets and Bank Wire Transfer. Deposits are immediate and free of charge. The same banking methods are available for withdrawing funds. These transactions are generally free of charge but subject to a delay of 2 to 5 days, depending on the method.
Opening A Guts Account, Deposit And Bet
Potential new customers visit the Guts Home page and click ‘Create An Account’. The registration screens include fields for personal and banking information. New signups enter a Username and Password and create an account.
New players select a banking method and specify an amount to deposit. There are minimum and maximum limits which range from £10 to £1500. Guts confirms acceptance of the funds and the account balance is updated accordingly.
Bettors can locate a betting market using the search facility or moving through the sports menus. The odds are selected which prompts the betting slip to appear. Customers select the type of bet and enter the stake and then place the bet accordingly.
Customers with Guts can contact support staff 24 hours a day using phone and e-mail. The operator also offers a complete Live Chat option. The company has a call-back service for complex issues that cannot be dealt with using the regular options. Guts is a member of the Independent Betting Adjudication Service (IBAS) that addresses issues between bookmakers and customers independently. The site features banner links to bodies that support problem gamblers and control are in place to promote responsible gambling. There is also a comprehensive FAQ section.
More On The Bookmaker
Guts was created by gaming experts who understand the needs of their sports betting customers. The site offers all the main sports betting functions presented in an easy to understand way. The interface looks quite outdated but the sports betting service has few flaws. Partial cash out betting and live streaming would be good additions. A downloadable app would service mobile customers. Some of the odds offer outstanding value while others are about average. The customer service department is open all-around-the clock which is not the case with some competitors.
Guts Bottom Line
Guts initially launched a casino and live casino so the operator does not specialise in sports betting. Over two years, the sports betting product has expanded with new sports, leagues and markets. There are no major flaws with the service and the range of sports is outstanding. Some of the odds are better than average but the site featured a limited package of promotions for new and existing customers. The site offers many wagering options and responsive customer support. It will be interesting to see how the sportsbook develops and competes in the fullness of time.
UK + IRE only, 18+, Full T&Cs apply