18+. New UK+IRE Customers only. Promo code ‘G30’ required. Min first bet £10. Must be placed within 14 days of account reg. £30 credited as 3 x £10 free bets. Not valid with CashOut. Free bet valid for 4 days.T&Cs Apply.


  • Overall Rating 88% 88%
  • Betting Markets 95% 95%
  • Odds 75% 75%
  • Bonuses & Promotions 90% 90%
  • Payment Options 90% 90%




Year Established: 1986 (Online Since: 1999)


Licensed In: Gibraltar, UK


Live chat: Yes


One Of The UK’s Top Bookmakers


Markets – Something For Everyone


Plenty of markets


Live chat is available 24/7


24 hour withdrawals


Plenty Of Ongoing Promotions

Founded in 1886, Ladbrokes is one of the oldest sports books in the UK and London. With over 100 years of experience and one of the world’s biggest betting companies, Ladbrokes knows how to deliver a top-rated UK sports betting experience.

Ladbrokes sports betting online started in 2000, also making it one of the oldest online bookies. In addition to sports betting, the company also offers other gambling entertainment, including casino, slots, live casino, bingo, poker, lottos and virtual.

Beyond being Britain’s biggest bookmaker, after it acquired Gala Coral Group in 2015, Ladbrokes offers single account functionality for all its online, mobile and retail products in the United Kingdom and offers over 24,000 online betting options, over 26 sports markets and an odds level up to 97.63%.

This, coupled by a variety of ongoing promotions as well as a great welcome offer, suggests that Ladbrokes certainly knows a thing or two about how to provide its punters with a diverse and dynamic betting experience offline, online and via mobile.

That said, we weren’t just going to take other punters’ words for it. We’ve put this bookie’s online sports offering to the test and have created this honest Ladbrokes review to help you decide if this is the bookie for you.

Ladbrokes Sports Sign up Offer

The Ladbrokes new customer offer gets you £20 in Free Bets when you sign up and place a £5 bet on sports. We found this new member bonus very easy to claim and were able to get our free bets in a matter of minutes. Here’s how to claim the Ladbrokes sign up offer:

  • Register a new Ladbrokes account online or via mobile.
  • Use the Ladbrokes promotion code 20FREE.
  • Place a qualifying bet of at least £5 win or £5 each-way at odds that total 1/2 or greater.
  • You’ll immediately be credited with 4 x £5 Free Bets to use.

That being said, as is the case with any gambling promotion, it’s important that you know the Ladbrokes free bet terms for UK customers. Some of the more notable stipulations linked to this joining offer include:

  • The promotion is available to UK & Republic of Ireland residents aged 18 years of age or older, opening a new online or mobile account.
  • The promotion is not available to individuals who open accounts and deposit funds using Moneybookers, PayPal, Neteller, Skrill or Paysafecard.
  • You need to use the correct Ladbrokes free bet code linked to this offer (20FREE).
  • You have seven days to use your Free Bets once they have been credited.
  • Bets wagered on Tote or Pools does not count as a qualifying bet.
  • The qualifying bet of at least £5 win or £5 each-way at odds that total 1/2 or greater must be made within 14 days of account registration.
  • The Free Bet must be used within seven days of it being credited or it will expire.
  • Free Bets cannot be redeemed for cash nor can you “Cash Out” your free bets.
  • Be sure to read the full terms and conditions.

Due to how fast and simple it is to claim this new offer and that it gives you £20 in free bets with as little as a £5 bet, it’s a great way to start out your experience at Ladbrokes without having to deposit much to get a good taste.

Ladbrokes Betting Ongoing Promotions

Beyond the Ladbrokes sign up offer, the bookie is well known for offering a variety of ongoing promotions, including those specific to sports and racing.

You’ll find that there are multiple ways to enhance your Ladbrokes sports betting experience if you’re the type of punter who prefers benefiting from all the extras. Here is a selection of the current promotions for existing customers:

Odds Boost

Another promotion we liked was Odds Boost. This is a daily free odds boost on the sport of your choice. By using this offer, you increase the odds of your online, mobile or telephone bets by adding selections to your betslip and getting a boost. A minimum of one Odds Boost token will be applied to each account daily and only the first £50 of stakes are struck at the boosted price. You do not need a bonus code to take part (terms and conditions apply).

Best Odds Guaranteed – Horse Racing

If you want to make the most of Ladbrokes horse racing, you’ll want to make sure you take advantage of the Best Odds Guaranteed on all UK and Irish horse races. You don’t need a promo code to benefit from this offer, which is available daily. Simply take the price (e.g. board prices, early prices, singles, multiples) and if the SP returns greater, Ladbrokes will pay you out at the bigger price (terms and conditions apply).

Best Odds Guaranteed – Greyhounds

If you’re a greyhounds racing punter, this is a fantastic offer you won’t want to miss! Greyhounds BOG is available to new and existing customers on all UK and Irish greyhound races. Take the price – this includes early prices, board prices, singles and multiples – and if the SP returns greater, Ladbrokes will payout at the bigger price (terms and conditions apply).

Extra Place Races

Ladbrokes offer place terms in line with industry standards. The number of payout places depends on the number of runners and type of race. Each way bets are settled at one half, quarter and fifth for two, three or four horses. Some bookmakers offer extra places on high profile Saturday races but Ladbrokes offer extra places on a daily basis. For example in a race for which the place terms are one fifth the odds for the first three Ladbrokes offer an extra place at the same odds proportion. However, standard terms apply if there are non-runners which result in 11 or fewer horse taking part in the race. Generally, there are two extra place races each day.


At any time, Ladbrokes welcomes you to Tweet #GetAPrice to request a price on any match. It doesn’t matter if it’s the Premier League, La Liga, Champions League, or Serie A, you can inquire into a host of popular In-Play and pre-match markets, including (but not limited to) Match Results, Shots On Goal, Tackles, Total Match Corners, etc. Plus, if you fancy a bet on markets other than football, you’ll also find #GetAPrice applies to Cricket, Darts, NFL, and Snooker markets (terms and conditions apply).

Ladbrokes Markets and Betting Options

Ladbrokes’ biggest markets are arguably football and horse racing. That said, the bookie covers a large variety of sports that include both traditional and niche sports. There’s great North American sports coverage as well as greyhounds, darts, cricket, golf, rugby, tennis, volleyball, MMA, eSports, politics, award options, and beyond.

Aside from the markets, there are thousands of betting options available. Even the more niche markets give you plenty of betting choice. For instance, when we tested Ladbrokes, a match from the Australian A-League had over 170 bets available.

On the whole, we feel that Ladbrokes’ diverse range of markets and betting options offers something for everyone, whether you’re a casual punter looking to bet on your favourite football team or a more avid punter seeking a more diverse experience.   Here is more information about the three of the most popular betting sports with Ladbrokes: football, horse racing and tennis.

Ladbrokes Football Betting

Football is by far the most popular online betting sport in the world and that status is reflected in its position on the main Ladbrokes sports menu. In fact it appears first in this menu under two headings: football and football coupons. In clicking on the football option customers are taken to a specific page on which Ladbrokes football betting appears under the headings of Today’s Football, Tomorrow’s Football and Future Football.

Customers with Ladbrokes can bet on a wide range of countries, leagues, matches and markets. There is a comprehensive pre-match and in-play service for the sport. Ladbrokes offers football betting odds on the main domestic leagues in Europe and many other leagues from different parts of the world.

Ladbrokes Football Interface and Odds Arsenal vs Manchester City Premier League

The most popular betting league in the world is the English Premier League and fixtures are viewed in huge numbers around the world. Ladbrokes shows the three way match odds for each fixture in the Premier League and there is a link to the related markets which total up to 175. These additional markets are displayed under the headings of:

  • Main Markets
  • Goals
  • Goalscorers
  • Half
  • Scores
  • Team Goals
  • Other Markets

Ladbrokes three way football markets have a built in profit margin of 5% which is average and standard for the UK brands. Customers can bet on the outright winners of leagues and Cups and odds are updated after each round of matches. There are also special bets related to managers and scorers.

Ladbrokes Horse Racing Betting

Ladbrokes have betting offices in many towns and cities in the UK and the core betting sport is horse racing. Despite the growth of virtual racing, numbers games and Fixed odds Betting Terminals most bets are still taken on horse racing. Ladbrokes online customers expect a good racing product and the operator delivers in this respect.  Horse racing appears on the main sports menu independent of the A-Z list of sports and only after football and football coupons.

Clicking this option takes customers to the Ladbrokes horse racing page on which the next races and race cards are displayed. Ladbrokes offers odds for race meetings in Britain and Ireland, France, the United States, Australia and India.  For each race bettors can take the current odds for a selection or the Starting Price. Ladbrokes offers Best Odds Guaranteed for all meetings in Britain and Ireland. Customers can bet in ante post markets for major upcoming races and in some cases they offer non-runner/no bet.

Ladbrokes Tennis Betting

There has been a massive growth in tennis betting over the last 15 years. It is one sport in which more bets are placed in-play than before the match starts. The sport lends itself to live betting because of the fluctuations in the score and the odds for a match winner. Ladbrokes offers odds on the main tours and some of the more obscure. Outright betting is available for the upcoming Grand Slam tournaments and major team tournaments. Tennis betting is organised under the headings of Today’s Tennis, Tomorrow’s Tennis and Future Tennis.

The two way match winner market is displayed with a link to related markets which total up to 36. These tennis markets are displayed under the following headings:

  • Main Markets
  • Match Specials
  • Set
  • Other Markets

Match markets have a built in margin of 5% which is about average for the industry. Ladbrokes offers a comprehensive tennis betting product with a range of matches and markets covered for many tournaments from the ATP and WTA Tours and other tours further down the pyramid. Tennis betting is available for men’s and women’s singles and doubles matches.

Mobile Betting Options & Apps

If you prefer a mobile sports betting experience, Ladbrokes is happy to accommodate you, regardless of whether you want to access its sports offering via the Ladbrokes mobile site or conveniently through the Ladbrokes mobile app, which is available for both iOS and Android.

We tried out both the mobile-compatible website and the Ladbrokes app for iPhone. We have to say that while the web version offered an experience similar to its online counterpart – clean, easy-to-navigate, well laid out – overall, the Ladbrokes sports betting app experience was superior.

Via the app, we were granted fast and easy access to the extensive sports book and were impressed with how simple it was to navigate the Ladbrokes sportsbook app. The user-friendly app makes it a snap to gain quick access to features like the #GetAPrice feature, the in-play section, live streams and a variety of other options.

As for the Ladbrokes app for UK users, you can get it on Google Play. There is also a dedicated Ladbrokes Exchange app and a dedicated Windows Phone app as well.

Ladbrokes Bookmaker Features

It doesn’t matter if you’re using the Ladbrokes bet app or are enjoying the traditional online experience, Ladbrokes invites UK punters to enjoy its many different features across its multiple platforms.


Right off the top, one of the first things we noticed was that this bookie has a stellar in-play service. During our time spent at Ladbrokes for the purpose of this review, there were plenty of in-play services offered for football, tennis, volleyball, rugby, cricket, basketball, golf, and even eSports. More sports than these are covered as well, what’s available simply depends on what’s going on at the time.

For some events there is more in-play betting than pre-match betting. Bookmakers like Ladbrokes advertise during commercial breaks but there are now restrictions on when these adverts can appear and a 9pm watershed is in place.  Ladbrokes offer event specific odds boosts and super price value for selected events, which are usually for football. The matches selected are often live on television and certainly offered as an in-play betting event.

Cash Out Your Bet

There is a Ladbrokes cash out feature, which gets a thumbs up from us. As you might know, this particular feature, when available, allows you to get a return on your bet before the end of a match, giving you the control to consolidate your bets and even lower your risk. Cash out is available for a variety of sports markets, including football, snooker, cricket, live markets and even accumulators.

The number of Ladbrokes sports and in-play events for which cash out is available is increasing all the time. Bets can be cashed out before expiry to guarantee a profit or minimise a loss.  Cashing out a bet with Ladbrokes is akin to laying a selection after backing it before the match began. Ladbrokes calculates the guaranteed return based on the odds when the bet was placed, the current odds and the stake. The return depends on how the odds have moved after a significant event such as a goal. Odds can move against the bettor when the opposite of a prediction takes place.

Live Streams

You also have access to live streams, including on the Ladbrokes online betting app. Clicking on live streaming will provide you with all the current live action events and you can easily filter through your options and see how many live in play markets there are on any event.  Many in-play events can be viewed as a live stream. Betting turnover increases for an event when bettors can see live pictures.  Once you have logged on and placed a bet there is a huge range of live streamed events available for viewing. Ladbrokes live streaming service compliments the in-play service for several sports.


One of the new developments in online betting is personalised bets. Customers can choose from a variety of events in a football match in an accumulator bet. The options cannot be combined in regular betting and Ladbrokes gives a price on request. Some of the events are related which means Ladbrokes will not offer the full combined odds but make an adjustment to take into account the related contingencies of bets created by #GetaPrice. Ladbrokes is a big supporter of football, and you’ll not only find a variety of football-related promotions, but also handy features like #GetAPrice.

Ladbrokes #Getaprice Gareth Southgate being named the next Man United manager - Ladbrokes Twitter

This lets you ask Ladbrokes to price up a wager that you crated. You can choose from a variety of selections (e.g. a player making assists, match outcome, goalscorer, etc.), making your bets unique and fun.

Betting Exchange

Finally, Ladbrokes has an Exchange service. This is a peer-to-peer betting format that offers a new range of markets and odds. The reason is that with the exchange service, you’re betting against other punters. It’s certainly worth looking into if you’re seeking something different from the average sports betting experience. The market leaders in exchange betting are Betfair. The key to an efficient betting exchange is liquidity in a market.

The more money there is in a market the better the chance of getting bets matched or partially matched.  The Ladbrokes betting exchange is fine for liquidity for the main markets but some of the lesser markets lack money being traded and this makes for fewer backers and layers and the exchange model can fail. Ladbrokes attract enough money to their exchange to allow it to function and most markets have enough liquidity for trading by backers and layers.

Opening an Account with Ladbrokes

The procedure to open an account with Ladbrokes and then make an initial deposit and begin betting is quick and easy. Ladbrokes advertise extensively in the racing Press and on television so may attract potential new customers who wish to open an account on impulse. It may be that they are attracted by a specific betting offer so it is important there is a seamless operation to open an account, fund the account with cash and place the bet. These three basic procedures meet the requirement for a quick and easy journey from considering Ladbrokes through to placing a bet.

Potential new customers must visit the Ladbrokes Home Page to register a betting account. Existing customers login to their account by entering a unique combination of a Password and Username which is specified as part of the account opening procedure.

Ladbrokes Online Betting – Sign Up Process

New customers click on the JOIN NOW button which takes the user to the registration screens. There are three elements to the registration process and at each stake some fields must be populated.  New customers must enter personal, contact and account information including a username and password. Once these details have been recorded new customers click OPEN ACCOUNT.

When a customer logs in the current account balance is displayed. If this is £0.00 betting is not allowed and can only begin once the account has been funded.  In order to make a deposit customers click the DEPOSIT button on the Ladbrokes Home Page. At the time of betting the recently used deposit method is displayed. The minimum deposit is by default £5 and the maximum deposit is £1,000. Once the amount has been entered customers click DEPOSIT. Funds are transferred immediately and most banking methods are free of charge. Once the funds have been cleared the new balance is displayed and betting can begin. The account balance will also be updated in line with the new customer offer.

If a bank card is involved in the deposit the card must be authenticated which takes a few seconds. Betting begins by navigating to a sport, event, market and selection. Once an option has been selected the Betslip appears. As more selections are added the betting options are displayed.

For example if two selections appear on the slip customers are prompted to choose singles or a double.  Multiple, combination and system bets are accepted. When the stake is entered the Betslip shows the total potential returns. Customers then click PLACE BET and there is a message to indicate that the bet has been placed successfully. The account balance is updated to reflect the amount staked.

Banking Options and Withdrawal Terms

Ladbrokes payment methods cover a wide range of banking solutions for both deposit and withdrawal options. Credit/debit cards, eWallets, prepaid cards and bank transfers are among your choices. More specifically, you can make a Ladbrokes deposit with Visa, MasterCard, Skrill, PayPal, Apple Pay, Paysafecard, Neteller, etc. The minimum deposit amount is between £5 and £10 and most deposits occur instantly.

As for withdrawals, with the exception of a few payment methods, such as Paysafecard and a few bank transfer options, most of the methods you can use to make deposits can also be used for making withdrawals. Ladbrokes withdrawal times vary from one payment method to the next, and can take as little as 6 hours to several business days. In regard to Ladbrokes maximum payout, this can depend on a player’s status and varies among payment methods. If knowing the maximum payout is important to you, we recommend getting in touch with customer support.

Customer Support

Ladbrokes customer support is available 24/7 in some shape or form. There are multiple ways for you to get in touch with the team at Ladbrokes. You can send them a private message on Twitter, get in touch via the Ladbrokes live chat function, email them or telephone. There is also an extensive FAQ that provides you with lots of answers to commonly asked questions.

We personally used the Twitter, live chat, email and FAQ options. In our experience, they were quick to respond (live chat and twitter being the fastest), were friendly and seemed knowledgeable. As for the FAQ, our curiosities regarding how to use a free bet token were adequately satisfied with not only a thorough written explanation but also screencaps, which helped to perfectly illustrate the instructions.

Ladbrokes Company Details

History has it that Ladbrokes was first established way back in 1886 by Messrs, Schwind and Pennington as commission agents for horses trained at Ladbroke Hall in Warwickshire. The company became known as Ladbrokes in 1902 when Arthur Bendir joined the partnership and the company moved to London.

Throughout the 20th century, Ladbrokes had its fair share of ups and downs from entertaining the British aristocracy to suffering steady decline following World War II. In the year 2000, Ladbrokes entered the online gambling realm and in 2015 acquired Gala Coral Group. The acquisition resulted in Ladbrokes becoming Ladbrokes Coral and Britain’s largest bookmaker, with more than 4,000 betting shops and 30,000 employees.

Ladbrokes has also been a sponsor of football teams and currently Ladbrokes Coral is a principle sponsor for the top four divisions of Scottish football, in the Scottish Professional Football League.

In 2017, Ladbrokes was purchased by GVC Holdings.

Ladbrokes Review Summary

After fully analyzing the Ladbrokes sports betting offering, we’ve come to the conclusion that this bookie is worthy of the praise it has received as being one of the UK’s top bookmakers. Not only is Ladbrokes a famous, old and trusted brand, it offers plenty of brilliant features from in-play betting and live streaming to a betting exchange.

Its top quality online and mobile betting experience covers a vast array of markets and betting options and there are a wealth of promotions, giving you the option of making your experience as entertaining, thrilling or diverse as you want.

While it is surprising that Ladbrokes is lacking in the major league sports sponsorship department, which is odd for such a recognisable brand, it delivers a solid betting service to UK punters – new or experienced.

What did you think of our Ladbrokes review? Does Ladbrokes sound like the right bookie for you? If so, be sure to claim your free bets when you sign up!

18+. UK+IRE only. Promo code ‘G30’ required. Min first bet £10. Must be placed within 14 days of account reg. £30 credited as 3 x £10 free bets. Not valid with CashOut. Free bet valid for 4 days.T&Cs Apply.