Mr Play’s core betting products are a casino and live casino which have been in operation since 2017. Most casinos are added on to a sportsbook but sports betting was launched two years after the casino site went live. The various site domains are licensed, regulated and operated in Malta, Ireland and Sweden. Customers located in Great Britain come under the licensing and regulations of the UK Gambling Commission. This body is one of the most trusted for regulation in the online gaming industry. The Mr Play service is available in PC and mobile format. The site is a White Label operation so the branding is familiar. New customers can claim a welcome bonus and there is a package of ongoing promotions for current players.
Any gaming company that receives a license to operate from the UK Gambling Commission have met the highest standards for compliance. The Commission has issued fines to some well-known operators and the ultimate sanction is revoking a licence. Mr Play have satisfied the regulators that they act fairly with regards free bets and bonuses. New customer offers are expected to be transparent and achievable. New registrations can claim up to £10 (or currency equivalent) in the form of a free bet.
Mr Play’s welcome offer is subject to the following Terms & Conditions:
The Mr Play welcome offer is for a modest value and the lowest possible free bet. Most other operators, especially in the UK market, have more lucrative new customer bonuses. However, this offer is easy to achieve within the timescales. It is a genuine 100% matched bet bonus because the value of the free bet is the same as the qualifying bet stake. The headline free bet for £10 is not a huge incentive to open an account, make the initial deposit and activate the bonus by placing the first bet. Later in the review, we will examine how Mr Play attempts to attract new customers in other ways.
The value of the free bet means the welcome bonus is not a costly promotion compared to similar offers which carry free bets and tokens for up to £100. Mr Play can use some of their promotional resources on ongoing offers for current players. The casino has been operating since 2017 and casino players can claim a welcome bonus, earn rewards and win double points. The package of casino-related offers provides a good incentive to register and play casino games. At the time of writing there was only one ongoing promotion for existing sports bettors, described below:
Existing customers who place an accumulator bet with 4 or more pre-match selections with each leg backed at 1.20 or bigger are eligible for a bonus on winnings of up to 77%. The extra winnings are paid on a sliding scale from 4% to 77%. The qualifying bets are from 4-folds up to 15-folds. The minimum number of selections is generally 4 but for horse racing the acca must contain at least 5 selections. The maximum extra winnings from one multiple bet is £11,000. If one selection is void the boost is paid at the level of a reduced number of selections. If there are 9 selections and one is void the boost related to 8 selections is added to any winnings.
Those signing up at Mr. Play will automatically be entered into the operator’s loyalty program. The program features seven different levels, including new member, bronze, silver, gold, platinum, premium and prestige. The loyalty program targets casino players mostly, who can earn 1 reward point for every £40 wagered. The more points gained, the higher the level you will reach, while the rewards improve as you climb the ladder. Rewards include a quicker cash out process, birthday bonus, free spins, tournament entry, higher deposit limits, a personal account manager and monthly cashback. The Mr. Play loyalty program bonuses are offered over a 3-day period for platinum, premium and prestige players. However, it is worth noting that any reward points that are not redeemed after three months will automatically expire.
‘Sports’ is a late addition to the Mr Play product range so it is the fourth option on the main menu on the Home Page after Casino, Live Casino and Scratchcards. The site is very much a casino site in its origins and the sportsbook has appeared at a later date. The main sports page displays the welcome offer and current ongoing offer and the betting highlights of the day, both pre-match and in-play.
The Mr Play display of betting markets will look familiar because this is a White Label site with a presentation of betting markets seen on other sites. Customers can search for a betting market by entering the event or league in a Search box. Featured Links show the main betting leagues of the day above a list of the betting sports. In addition to the regular sports, customers can place bets on Politics, Esports and TV and Entertainment. The sports are listed alphabetically below popular betting sports. Football, basketball and tennis appear at the top of the list are covered below:
Football is the first option on the Sports main menu because it is by far the most popular betting sport with Mr Play. The five countries that attract most sports bets appear at the top of the list. These options contain the main European domestic leagues in England, Spain, Italy, Germany and France. Odds for the Champions League, Europa League and Euro 2020 Qualifying appear in the Europe category. The other football countries appear in alphabetical order and there are about 50 in total. Customers with My Play can bet on football matches from all the continents.
The most popular leagues for betting are the Premier League in England and the Champions League. A typical three-way match result market carries a margin of over 7% which is significantly above the average. Mr Play displays the match odds and date and time information. There is a link to the related betting options of which there are up to 120. The most popular football markets are the match winner, Over/Under total number of goals and handicaps, including Asian handicaps. Customers can place ante-post bets on the outright winner of many leagues and Cup competitions.
Basketball appears second in the list of sports behind football so we can assume it is one of the most popular for betting. Basketball leagues are displayed by country, beginning with the United States and then four European nations followed by another 10 from around the world in alphabetical order. The most bet on markets are the money line, spread and Over/Under. Customers can bet in these markets by quarter, half and the full match.
The most prestigious league in the sport is the NBA in North America. The money line market is compiled with a margin of over 5% which is about average. My Play offers odds on the main European domestic leagues and the Euroleague which has the same format as the Champions League in football.
Tennis is a rare sport with Mr Play and other online bookmakers in that there are more bets placed on in-play events than pre-match markets. Customers can place bets on matches on the ATP and WTA tours, Challenger events and International Tennis Federation (ITF) tournaments. The most bet on tennis markets are the match winner, winner of the first set, game and set handicaps and the total number of games. The two-way match winner market is complied with a margin of over 8% which does not represent the best value in tennis betting.
Away from the traditional sports markets, Mr. Play also delivers a host of alternative betting options, catering for those with more diverse needs. Events from the world of Esports, boxing, MMA, darts and snooker are among the popular alternatives, with both high profile and regional encounters being covered. Aussie Rules, volleyball, futsal, sumo wrestling and trotting help to make up the entire Mr. Play sportsbook. As a result of such markets, there really is no shortage of Mr. Play sports betting opportunities, with most sports coming with both pre-match and in-play options.
It is early days for the development of the final version of the Mr Play sportsbook so the operator has not launched a downloadable mobile app. There is no mobile product that can be installed on iOS and Android devices. However, the website can be read on these devices if the browser is mobile-optimised. Mr Play does not offer a mobile-specific package of offers for new and existing customers. However, the mobile release is fully functional so mobile customers can claim the standard welcome bonus and any ongoing promotions for current players.No coupons found.
Mr Play is a traditional fixed odds bookmaker which means customers can place back bets at the published odds. The experience is enhanced by the following betting services:
Customers can locate in-play events from the main menu on the Sports page. At the time of writing there were almost 100 active live betting events. The most popular sports for in-play betting with Mr play are football, basketball and tennis. A typical live event offers customers about 50 betting options. There is no live streaming but customers can view a animation of the progress of play, a Match Tracker and live match data. Odds are suspended after a key event that significantly changes the odds.
Customers can take control of single and multiple bets with Mr Play using the cash out option. This facility allows bettors to close a bet before the final outcome. This process guarantees a profit if the odds are moving in favour of the single bet or limits the loss. A winning acca can be cashed out if the completed selections have won and there are outstanding legs. Customers can fully or partially cash out a bet or reject the cash out offer. The cash out value depends on the original bet and current odds.
There is a trend for more ‘Spot Betting’ in online gambling which involves betting on short term markets during an in-play event. Mr Play’s version of this type of betting is Pulse Betting. Customers can bet on outcomes in a football matches in the next 30 seconds, 1, 5 and 10 minutes. At the moment the only bet is the next goal in a football match. Customers can select the time interval. If this type of betting is popular with Mr Play customers, it could be introduced to other sports and markets.
One of the strengths of the Mr Play sports betting and casino service is the extensive range of banking options. Customers can transfer funds using debit cards, e-Wallets, prepaid cards and Bank Wire Transfer. Deposits are generally instant and free while withdrawals are subject to standard delays and fees depending on the method and provider. The location of the provider determines the currencies in which the transactions can be made.
Visitors to the Mr Play website Home Page who are considering open an account click OPEN ACCOUNT. Potential new customer enter personal and account details, including a Username and Password. When the required fields have been populated new players confirm the registration. New players are prompted to make an initial deposit. The process involves specifying the deposit method and the amount. Customers with cleared funds locate a market using the Search facility or sports menus. When a market is selected the Bet Slip appears. The bet options depend on the number of selections. Bettors enter the stake and specify the bet. On confirmation from Mr play the customer account balance is updated accordingly.
The contact methods are limited to a contact form and there is currently no email or telephone support but there is Live Chat. Support staff are on hand to deal with queries from 8am to 1am CET. There is a Help section and FAQ facility that deals with the most common issues and questions.
Mr Play has operated a casino and live casino since 2017. The operator is still relatively inexperienced in online gaming. There must have been signs of the casino products being well-received because My Play launched a sportsbook. There is consistent branding and a common interface for both types of product. The website is relatively basic but that makes navigation quick and easy.
Yes. Due to their license from the Gambling Commission, bettors in the UK are legally in a position to sign up at Mr. Play. The bookie also holds a gambling license from the Malta Gaming Authority, meaning that Mr. Play is an operator that caters for a huge number of betting customers.
The Mr. Play Android app can be downloaded via the Google Play Store, while a link is also available on the Mr. Play mobile website. Unfortunately, no mobile app is currently available to iOS users.
In order to cash out winnings made at Mr. Play, a few simple steps must be followed. Firstly, log in to your account and click on the “Cashier” button. Select the “Cash Out” option, and enter the amount you wish to withdraw, as well as your desired payment method. Available options include debit cards, bank transfer, Neteller, Skrill, PayPal, Trustly and ecoPayz. Withdrawals are likely to take between 1-6 working days to process.
Rewards points can be earned at Mr. Play, which can then be turned into a host of benefits. The reward points program features seven different levels, with the benefits improving as you climb the ladder. Available benefits include faster cash outs, monthly cashback, a personal account manager and even a birthday bonus.
Mr Play is competing in a crowded market and early in the site’s development there were no outstanding features. The welcome bonus is for a modest amount and there are a small number of ongoing promotions. The odds value is not a major selling point and the range of sports is available with competitors. The operator seems to have aimed to produce a solid betting experience. We can expect developments in the fullness of time but gaining market share will be difficult. The existing betting services offer a major positive and could be enhanced.