Paddy Power joined forces with the betting exchange, Betfair, to create one of the biggest online betting organisations in the world. Paddy Power is a traditional bookmaker that was founded in 1988 with betting offices in Ireland. The company now has a retail and online division. This operator is licensed and regulated in Malta, Channel islands and Great Britain. Sports betting is the key product but the site also features a casino, live casino, bingo and poker. Paddy Power has a welcome offer and ongoing promotions for existing customers. The site can be downloaded to a mobile app for Android and iOS devices and there is desktop computer version.

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Ante-post markets.
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Excellent football service.
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competitive odds.
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In-play betting.
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Great Tone and Vibe.
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Great mobile version.
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Risk free welcome offer.
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Plenty of ongoing promotions.

18+,New Customers only £10 min Deposit. First Wager at 1/1 or higher matched 50% up to £50. Mobile only. Exclusions apply. begamblingaware.org

Paddy Power Sign Up Offer

Paddy Power operations in the UK come under the jurisdiction of the UK Gambling Commission. This regulatory body issues guidelines for free bets and bonuses and monitors them for fairness and transparency. In the past Paddy Power has been criticised for distasteful advertising and the Gambling Commission in the UK polices advertising and promotional content to maintain accuracy. The current Paddy Power welcome offer of £10 in the form of a risk-free bet is acceptable. This welcome bonus is subject to the following Terms & Conditions:

  • New customers in the UK and Ireland.
  • Register entering a unique combination of a Username and Password.
  • Populate the required fields including the optional bonus code.
  • Place the first bet in the Sportsbook.
  • Refund up to £10 if the first bet loses.
  • Only deposits using debit and credit cards and PayPal count.
  • General Paddy Power Terms & Conditions apply.

The value of the free bet is low and no bookmaker provides a lower welcome bonus. The average bonus is more like £30 so Paddy Power are well behind other operators in this respect. However, the Terms & Conditions are clear and easy to achieve. There are no staking and odds requirements and the only qualifying bet is the first bet. Any winnings from the free bet do not include the stake from what is a modest offer. Other operators have more generous welcome offers but the rules are not easy to achieve.

Paddy Power Ongoing Promotions

Online bookmakers generally have a welcome offer and ongoing promotions for current players. Online bettors can be fickle and they will go to the sites with the best existing offers. Paddy Power tries to maintain the loyalty of existing customers with a range of bonuses and other promotions for which everybody is valid. At the time of writing the following ongoing promotions appear on the betting site:

Weekly Free £10 Bet

All customers can claim qualify for a weekly free bet of £10 at most after placing the qualifying bets. Five bets for at least £10 at minimum odds of 1/2 must be placed over one week in order to qualify for the free bet. The qualifying period is seven days from Monday to Saturday and the free bet is credited by midday the following Monday. The weekly free bet expires after 7 days and any winnings do not include the free bet stake. Cashed out bets and bets placed using free bets do not count.

Acca Insurance

Customers who have one losing leg in an accumulator with four selections or more will be credited with a free bet. The minimum odds per selection is 1/2 and the offer applies to the three-way match result market for fixtures in the UK and main European domestic football leagues. The maximum free bet for any customer on one day is £10 so subsequent accas on the same day do not qualify. The free bet is credited the day after the initial bet has been settled and winnings do not include the free bet stake.

Refer A Friend

The Refer A Friend programme is not a sports specific promotion as such but the benefits are significant. Affiliate partners who send a new customer to the Paddy Power site and they register, make a deposit and bet receive £20 in the form of a free bet. The free bet is sent to the introducing partner once the friend has staked £10 but this must be within 14 days of registering. During July 2019 the offer was extended and any person providing a link that was followed to Paddy Power by a new customer who bet £10 could win a trip to the York Ebor Festival.

The overall package of offers with Paddy Power combines sport and events specific offers with general promotions. The complete portfolio provides a good incentive to open an account, deposit funds and start betting in a decent range of markets.

Paddy Power Markets & Betting Options

Paddy Power’s core product is sports betting which includes the regular betting sports, horsed racing and novelty specials. The casino and various other gaming products have been introduced to the website. Customers create one account for all forms of betting and funds can be seamlessly moved between sports and casino games. Betting is available in pre-match, in-play and ante-post markets.

General

‘Sports’ is the first option on the main menu on the Paddy Power Homepage. The most popular betting events of the day are displayed prominently. There is a banner link to the welcome offer and a menu option for the full package of promotions. The betting sports appear in order of popularity and the most bet on sports are football, horse racing and tennis. In addition to the regular sports, customers with Paddy Power can bet on Politics, TV and Entertainment and Awards. Virtual betting is available for events in horse racing, greyhounds, football and motor sports. Here is some information about the three most popular betting with Paddy Power:

Football

‘Football’ is the first sport on the main sports menu because it is by far the most popular betting sport. There is a huge amount of football gambling throughout the world and in the UK. Paddy Power provides a comprehensive football service in terms of the countries, leagues and Cups and betting options. The most bet on competitions are the Premier League in England, the Champions League and every four years, the World Cup. There are about 200 betting markets for a typical fixture in a major league. The most popular markets are the match winner, total number of goals and handicaps and the more exotic like the correct score.

Horse Racing

‘Horse Racing’ is the next option after football and it is the core betting sport in the retail divisions of the major UK operators. British-based customers expect a decent racing service and Paddy Power delivers in this context. Meetings in the UK and Ireland are covered each day in addition to major overseas meetings and important international races. Tee is betting in each race and ante-post betting on the winner of races in the future. Bets are win or each way and there is also forecast betting.

Tennis

‘Tennis’ is the third sport on the main sports menu and only football and horse racing attract more bets. Paddy Power covers the main tours for men and women and there are odds for events lower down the hierarchy. The most popular tennis bets are the match result, total number of games and sets and game and set handicaps. Paddy Power offers tennis in pre-match, in-play and ante-post betting. There are more bets on live events than markets before the action begins. Customers can bet on the winners of upcoming Grand Slam tournaments and international team events.

Paddy Power Mobile Betting And Sports App

Paddy Power has a downloadable app for iOS devices and the app can be installed

on Android devices but the App Store does not include any gambling content. The Paddy Power app is fully functional and users can claim the welcome offer and ongoing offers for current players. The app is well designed and easy to navigate which means a betting market can be located with a few taps. The Paddy Power app does work well on desktop computers that have a mobile-optimised browser. Mobile users have access to the range of sports and markets that appear on the PC version.

Paddy Power Bookmaker Features

In addition to the package of promotions and the sports betting product, customers with Paddy Power can enhance the betting experience with these features:

In-Play

At the time of writing there were over 70 live events taking place with Paddy Power. The majority of in-play matches were for tennis but during the regular football seasons in Europe, football dominates the schedules. There is plenty of live match data for each event. Betting is taken down after a key event such as a goal, penalty or red card in football or break of serve in tennis. The updated odds soon reappear.

Live Streaming

Customers have access to the live streaming on many football matches and horse races. A user must be logged in and place a bet before there is access to the streamed coverage. If a live betting fixture cannot be live streamed or the customer has not placed a bet there is a visual reorientation of the action and progress of play. Live streaming is being introduced to more sports and events over time.

Cash Out

Cash out betting is now part of the in-play experience. During a live event a customer can close an ongoing bet before it expires. Paddy Power offers a cash out value and the bettor can choose to fully or partially cash out the bet or let it run. The cash out value depends on the original odds and stake and the odds at the time of the cash out request. Pre-match and earlier in-play bets can be cashed out for several sports.

Paddy Power Banking Options

Customers with Paddy Power can deposit and withdraw funds using leading e-Wallets, major debit and credit cards, prepaid sage cards and Bank Transfer. There are no fees for banking transactions, deposits are immediate but withdrawals are subject to delays depending on the provider. Minimum and maximum deposit and withdrawal limits apply in accordance with Paddy Power’s Terms & Conditions.

Opening A Paddy Power Account, Deposit And Bet

Potential new customers visit the Paddy Power Homepage and click ‘Join Now’. There is a registration screen with required fields. There is the option to enter a bonus code and the process requires a unique Username and Password. Once the account has been confirmed new customers can make the initial deposit. The deposit method and stake are chosen and the deposit is accepted after a few seconds.

Once the funds have been credited there is an updated account balance for betting. Bettors select the market and odds and add the selection to a Bet Slip. The choice of bets increases as more selections are added to the Bet Slip. Customers specify the bet and stake unit and place the bet. On confirmation the account balance is adjusted. New customers can claim the welcome offer and the ongoing bonuses.

Customer Support

Customers can contact Paddy Power using the following methods: email, phone and postal address and Live Chat. Questions can be directed to staff using the Paddy Power Twitter account. A comprehensive Help facility provides answers to most questions.  A key word or phrase is entered in the search box to locate a subject.

More On The Bookmaker

Paddy Power has had negative publicity about some of their advertising campaigns and betting markets. The operator takes a different approach to promotion to their main UK competitors. The merger with Betfair has put the firm in a stronger position in the UK betting market. From its beginnings as a retail bookmaker in the late 1980’s, Paddy Power is one of the main players in the British betting industry.

Paddy Power Bottom Line

Paddy Power provides customers with an excellent betting experience which features free bets and bonuses and key features. There is an extensive range of pre-match, in-play and ante-post markets which offer competitive odds and many betting options.

18+,New Customers only £10 min Deposit. First Wager at 1/1 or higher matched 50% up to £50. Mobile only. Exclusions apply. begamblingaware.org