Ruby Bet has been in operation as an online sportsbook since 2013. The platform is provided by Progress Play Ltd who are based in Malta. The operator is licensed and regulated by the Malta Gambling Authority and players in the United Kingdom come under license and regulation of the UK Gambling Commission.

The aim of the gaming providers is to present a safe and regulated betting environment. The core product is sports betting but Ruby bet also offers customers a casino product that features slots, table games and jackpots. The sports betting product includes pre-match, in-play and ante-post betting on many sports.

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New Brand.
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Competitive Odds.
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Several Free Bets Available.
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Has a Casino Option.

New Players Only. Minimum stake $/€/£10, minimum odds 1.5, stake not returned. 1X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 days from issue. T&C apply. 

Ruby Sport Bet Sign Up Offer

New customers with Ruby Bet can claim £10 in the form of a free bet. This modest welcome offer is subject to the following Terms & Conditions:

  • New customers only and existing players are not eligible.
  • Minimum deposit of £10.
  • First bet must be for a stake of £10 or more.
  • The qualifying bet should be at odds of 1.5 or bigger.
  • Once the qualifying bet has been settled £10 in the form of a free bet is edited to the new account.
  • Free bet must be turned over just once before customers have access to the funds.
  • Any winnings from the free bet do not include the stake.
  • The bonus and winnings will expire after 7 days if the qualifying rules are not met.
  • Ruby Bet general Terms & Conditions apply.

The value of the free bet is the lowest in the industry. Other operators offer the same amount as part of a welcome offer but there are none for a lower value. Even though the free bet amount is modest the offer is transparent and achievable. Other bookmakers have more lucrative offers but the Terms & Conditions are more complex. However, the welcome offer does not provide a significant incentive to open an account with Ruby Bet.

Ruby Bet Ongoing Promotions

Most online operators offer a package of offers including the welcome offer and concessions for existing customers. The dynamic bonuses with Ruby Bet are short on quantity and the one featured at the time of writing is for a small amount. More offers may be added in the fullness of time but Ruby Bet does not use free bets and bonuses to attract new customers. There is some value in the odds which compare favourably with the betting margins with other sportsbook s who offer more lucrative bonuses. At the time of writing there was one promotion and VIP programme on the site:

Cricket World Cup Free Bet

Existing customers with Ruby Bet can claim £5 in the form of a free bet related to the cricket World Cup. This free bet is more a small amount and does not provide enough in the way of value to entice customers to open an account. Ruby Bet tries to attain market share by offering good odds and the range of ongoing concessions is limited. The cricket World Cup free bet is subject to the following Terms & Conditions:

  • New and existing customers qualify.
  • The free bet is related to the cricket World Cup which takes place from May 31st to July 14th 2019.
  • Minimum deposit of £10 activates a £5 free bet.
  • 50% matched deposit bonus.
  • Bonus must be staked once before funds are available.
  • The bonus and winnings will expire 60 days after being credited.
  • Any winnings from the free bet will not include the stake.
  • Ruby Bet general Terms & Conditions apply.

The free bet value is low and does not encourage new accounts. Other operators have a better package of dynamic promotions in terms of number and value. However, the free bet is achievable and the rules are transparent. The offer complies with regulations set and monitored by the UK Gambling Commission. Other promotions for existing players may appear before and during other major sporting events but at the time of writing there was one promotion that focused on the cricket World Cup.

VIP Programme

The range of sportsbook promotions for existing customers is limited but ruby bet offers casino players some decent offers. The casino site provides a VIP programme which rewards loyalty. There are five levels and the benefits increase at each successive level which is granted to high staking customers.

Ruby Bet Markets & Betting Options

Ruby Bet compensates for the modest value of the welcome offer and dynamic offers with betting on over 50 sports which is above average. Customers can locate a betting event using a search facility that allows a competition and team to be entered. The main betting events of the day are displayed in a list above the full list of the betting sports which are ordered by the number of bets.

General

At the time of writing there were about 1700 current markets of which 1500 were for pre-match options. Even though there has been a growth in in-play betting Ruby Bet focuses on betting before the matches begin. In addition to the standard sports, customers with Ruby Bet can bet on politics, Esports and TV shows and movies. In terms of the number of bets the most popular betting sports are football, tennis and basketball and there is more information about these sports below.

Football

Football is by far the most popular betting sport with Ruby Bet in terms of the number of bets. At the time of writing there were over 700 football markets while there were 180 for tennis, which accounts for the second highest number of bets. The most popular football competition for betting is the Premier League in England. The season ends at the start of May so the final of the Champions League is the biggest for betting at this time of the tear. Ruby Bet displays the three-way match result market with a link to additional markets which total about 300 under these headings:

  • Match Result
  • Total Goals
  • Double Chance
  • Cards
  • Fouls
  • Players
  • Minutes
  • Asian Handicap
  • Handicap
  • Both Teams To Score

The margin for the match odds is 5% which is about average. The site features ante- post betting on the main domestic leagues and Cups and international tournaments such as the World Cup and finals of the European Championship.

Tennis

Tennis is the second most popular betting sport but accounts for about 25 of the number of football markets. Odds are available for matches on the ATP and WTA tours, Challenger events and ITF tournaments. Ruby Bet displays the two-way match result market with a link to related markets which total about 30. These betting options appear in the categories of match, handicap, totals and set betting. The site offers ante-post betting on the outright winner of upcoming Grand Slam events.

Basketball

More bets are placed on basketball than any other sport after football and tennis. There are betting markets for fixtures in the main European leagues and the Euroleague which is the equivalent of the Champions League in football. The most popular betting and viewed league is the NBA in North America. Ruby bet displays the two-way market for the match winner including overtime. Each fixture provides additional betting markers which appear under the headings of totals, handicaps quarters and halves. The site also features ante-post betting on the NBA champions, divisions and conferences and leagues and competitions in Europe.

Ruby Bet Mobile Betting And Sports App

The Ruby Bet mobile app can be downloaded to Android and iOS devices and there is also a mobile optimised version of the site. A Shortcut can be created to the mobile version which is fully functional. However, there are no specific mobile promotions for new and existing customers but mobile users are eligible for the standard desktop offers. The mobile app for all major devices mirrors the desktop format with all the sports betting leagues and markets, payment options and customer service. The app is easy to navigate and a market can be reached after a few taps.

Ruby Bet Bookmaker Features

Ruby Bet is a fully functional online bookmaker for desktop and mobile users that provides the following two major betting services:

In-Play

Customers with Ruby Bet have in-play betting options for a number of sports including football, tennis and basketball. There is no live streaming but live statistics which are updated as the match progresses. There is also a graphical representation of the progress of play which shows attacks and dangerous attacks. The odds are taken down after a key event but reappear after a few seconds with updated markets.

Cash Out

In line with most online bookmakers Ruby Bet gives customers the option to cash out a bet before the outcome is known. The cash out offer depends on the original odds, the stake and the current odds. The offer can be accepted or rejected but there is also the option to cash out a part of the bet and let the remaining stake run until the outcome is known. Cash out is available on a selection of matches and markets.

The in-play and cash out facilities are complimented by a results service that can be filtered by sport, competition and a range of dates. There is also a list of competitions that appears in time and date order.

Ruby Bet Banking Options

Ruby Bet offers the standard banking methods of debit and credit cards, e-Wallets, prepaid cards and Bank Transfer. Deposits are immediate and free and withdrawals are subject to delays depending on the method and carry no charge. The minimum deposit is £10 and there are limits to what can be taken out in one transaction.

Opening A Ruby Bet Account, Deposit And Bet

Potential new customers visit the Ruby Bet Homepage and click the ‘JOIN NOW’ button. That action takes readers to the registration screen where account details are entered. As part of the joining process new customers enter a unique combination of a Username and Password which are required fields. Once these fields have been populated with something that is acceptable customers click the ‘Submit’ button.

New accounts are usually confirmed within seconds are requests are only rarely rejected so new customers then make the first deposit. This process involves selecting a banking method and amount. Depositing funds into the new account is the first stage in claiming £10 in the form of a free bet. The welcome offer is activated after a new customer has deposited funds and placed a bet for £10 or more.

Having created a new account and made a deposit a customer can now begin to bet. The bettor locates a market through the Search facility or by navigating through the list of sports. When an option is selected the Bet Slip appears and the available bets is dependent on the number of selections. Once the stake is entered customers place a bet and when the bet is accepted the account balance is updated.

Customer Support

The most effective method of contacting the Ruby Bet customer support department is by using Live Chat which is available from 7am to 11pm GMT seven days of the week. Alternatively, customers have access to a Contact Us facility but response to questions is not immediate. Responsible gambling is part of the Ruby Bet ethos.

More On The Bookmaker

Ruby Bet is trying to gain market share in the crowded UK and European market but has not targeted new customers with a lucrative welcome offer. The company is not advertising on commercial television or the racing and mainstream Press. The odds are slightly better than average but most potential new customers will not notice.

Ruby Bet Bottom Line

The Ruby Bet sports and casino service provides all the standard features of an online betting site. Customers are presented with a decent betting experience and the service has no major flaws. The operator will have to go a stage further and offer something that stands out to make an impact in the UK market.

New Players Only. Minimum stake $/€/£10, minimum odds 1.5, stake not returned. 1X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 days from issue. T&C apply.