William Hill is one of the most trusted betting brands in the UK. The company initially offered telephone betting and there is an estate of retail betting offices around the country. In line with the competition William Hill moved online but the company still operates the offline divisions. The international operation is licensed and regulated in Gibraltar and UK customers fall under the license and regulation of the UK Gambling Commission.
New customers with William Hill can claim £30 in the form of free bets through the welcome offer. This promotion is seen as fair and acceptable by the UK Gambling Commission who have set standards for compliance.
William Hill have an excellent reputation which is not affected by the mechanics of the new customer bonus which is subject to the following Terms & Conditions:
This is a genuine 300% matched bet bonus because the value of the free bets is three times the bonus. There are no wagering requirements and the minimum odds for the qualifying bet are relatively low. The amount of the free bets is lower than average but the rules are not as restrictive as other offers. The William Hill welcome bonus meets the criteria for fairness set and monitored by the regulatory body in the UK. The welcome offer is part of a package of offers that are compliant and provide a good incentive for bettors to create an account, deposit funds and bet.
William Hill has a loyal customer base from the older generation who bet in their betting offices and younger gamblers who trust the operator to honour bets and provide good odds. Existing customers from both age groups are rewarded with an extensive range of ongoing dynamic promotions related to an event or sport. These offers are promoted in the racing and mainstream Press and on commercial television. William Hill have the resources to invest in the welcome offer and several ongoing promotions including the ones that are described below:
Get one bet boost on trebles and above each day on any sport, except horse racing or greyhounds. Create you Acca with 3+ selections and give your bet a big boost up to £20 (£20 each way). Full T&Cs apply.
If you were disappointed that the bet boost acca didn’t apply to horse racing, good news, William Hill offers 3x Bet Boosts on horse racing singles each day, up to £20 win (£20 each way). This bookie does a good job offering a variety of promos to support all its punters and their favourite sports. Full T&Cs apply.
Get the most out of each-way earnings with extra places on Horse Racing on a number of high-profile races each month. In true William Hill style, you’ll get more than ordinary enhancements because sometimes the number of places on offers is doubled. Full T&Cs apply.
Get the bets odds guaranteed on all UK and Ireland horse racing and greyhound racing. You’ll always get paid the best odds. Even if the starting price returns higher than predicted, William Hill will pay you the bigger odds. Full T&Cs apply.
Tennis matches just got a lot more thrilling. Get 10% back on in-play tennis losses each week up to a generous £100 as a free bet. There is also a separate promo that offers the exact same in-play insurance benefit on Cricket matches. Full T&Cs apply.
Get 10% back on in-play tennis losses every week, up to £100 as a free bet.
Customer will receive 10% back in free bets on their losses up to a maximum £100. Free bets will be credited by midday on the Monday after the week has ended.Full T&Cs apply.
If you like the idea of scoring the best deals, Flash Odds gives you the chance to take advantage of hugely enhanced prices available for only a limited time. These super odds are available weekly on the biggest events on the sporting calendar. Full T&Cs apply.
Each day, William Hill has plenty of enhanced odds. This means that instead of ordinary prices, odds are made bigger and better on a variety of the events you might want to bet on. Look for the Enhanced Odds yellow logo to find the best offers each day you search the site. Full T&Cs apply.
Play it your way with #yourodds! Create and mix your markets and bring all your unique betting premonitions to life. Present the offer you create to the bookie by tweeting @WilliamHill with #yourodds and they’ll do their best to give you a price on your offer happening. Full T&Cs apply.
William Hill is the definition of a premium sportsbook. They’re one of the most consistent betting brands out there, and you can invariably rely on them to deliver high quality odds, promotions, and betting market selections. Let’s see if that’s the case for this summer’s biggest betting event – Euro 2020.
While no William Hill Euro 2020 offers have been published yet, we’re confident this will change sooner rather than later.
Firstly, this is because they do tend to provide excellent deals for international football competitions, with the 2018 World Cup being yet another good example. Their standout promotion in Russia was for Top Goalscorer outright wagers, via which – every time your chosen player scored – you got a tidy £5 free bet.
Secondly, it’s because William Hill routinely have some of the best special offers for football betting around. Even at the time of writing, they have a whole series of enticing deals available, most – if not all – of which should still be in place for Euro 2020.
They not only offer Enhanced Odds on major markets, for example, but even put a Top Price Guarantee on top of those odds, so you can be sure you’re getting the best bang for your buck. There are short-term Flash Odds too, which are short-term boosts which can greatly increase your profits, and you can also get your own Bet Boosts each day, which can be used on whatever football matches you please. Finally, you get one Acca Freedom bonus to use each day. This can be applied either to boost your odds on an accumulator, or insure one leg of it for up to £20.
Like all major sportsbooks, William Hill had their Euro 2020 outright markets available months ahead of the actual start date. At the time of writing there are only three bet types available for these long-term wagers, but we’d expect that to increase soon enough.
The most popular William Hill Euro 2020 odds will undoubtedly be for Outright Winner. England are favourites here, at their standard current price of 5/1. While most other sites have France as clear second-favourites, though, William Hill actually have them tied with Belgium on 11/2. Next up are Germany, Spain, and Portugal at 15/2, 8/1, and 8/1 respectively. If you’re looking for a classic Euros long-shot, William Hill have Sweden priced at a massive 100/1. Most other bookies have them at 75/1 to 80/1, so – if you’re backing Zlatan to work some magic on his international return – this could definitely be worth a look.
The other two outright Euro 2020 bets right now are To Reach the Final and To Reach the Semi Finals. Obviously the odds are a little lower here, as they’re safer picks than straight-up Outright Winner wagers, but the likes of England and France still look like good value at 11/8 to make the semis. In addition, you can also bet on the winners of each group, or simply pick a country to qualify for the knockout stages.
‘Sports’ is the first option on the main menu of the Homepage which also features the other betting products. Betting markets are listed under Popular and an A-Z list of 37 sports at the time of writing. This list is not set in stone and as other activities become popular William Hill will create betting markets. Esports is one growth area and they have been adopted by William Hill as a source of betting.
The first option on the list of Popular markets is in-play betting which is available for several sports. The list also displays football and horses and the current major events which at the time were Wimbledon tennis and the cricket World Cup. In addition to the regular sports, customers with William Hill can bet on Lotteries, Politics and TV/Specials. The most popular betting sports are football, horse racing and tennis.
Football appears on the Popular list because the sport attracts more bets than any other. It is global and gets huge television audiences and betting interest and William Hill plays its part. Customers can bet on many leagues and Cup competitions in Europe and the rest of the world. William Hill displays the three-way match winner after 90 minutes market with a link to additional betting options. A typical fixture offers bettors over 300 markets in the following categories:
There are also markets for events to take place in the first five minutes and subsequent 5 minutes spells when the match is live. @YourOdds is William Hill’s personalised betting feature which allows customers to combine match events in multiples not available in regular betting. If these incidents are related the odds are adjusted accordingly. William Hill also issue ante-post betting on the outright winner of current and upcoming domestic leagues and Cups and international tournaments.
Horse racing was the traditional betting sport with William Hill’s telephone and retail customers and still accounts for most bets in those divisions. Its importance to UK bookmakers is reflected in its dominance on the main sports page. William Hill covers every meeting in the UK and Ireland and overseas fixtures in France, South America, US and other minor meetings from around the world. Customers who login and play a bet can view live streaming on William Hill Betting TV. The racing coverage includes a form guide and tip for each race and information about the ‘runners and riders’. When backing a horse, customers can take the board price or have bets settled at the Starting Price (SP). William Hill publishes ante-post betting on major upcoming races on the Flat and over jumps at domestic and international fixtures.
The major betting growth sport since the start of the century is tennis and William Hill have embraced the interest in the game. The operator offers odds on matches from the ATP and WTA tours, Challenger events and ITD matches. The Wimbledon Championships were taking place when this review was written. William Hill displays the two-way winner market for each match with a link to the additional markets. There are typically 30 betting options including match and set betting, handicaps and totals. There was outright betting for the men’s and ladies’ singles during the tournament and ante-post betting on the other three upcoming Grand Slams.
There is a William Hill mobile app for iOS and Android mobile devices. The iOS app can be downloaded while the website can be read on Android devices id the browser is mobile-optimised. The mobile app is fully functional and users can claim the welcome bonus and all the offers for existing customers.
William Hill enhance the betting experience by providing the following services and concessions:
At the time of writing there were 60 current live betting events with William Hill. More than half of the matches were related to tennis but during the regular domestic seasons in Europe the majority will be football fixtures. Cricket, tennis and basketball are other popular live betting sports. Betting is suspended after an important incident like a goal in football or break of serve in tennis. Some events are streamed live and all offer the cash out option for outstanding bets, as described below.
The cash out option is available for selected sports, matches and markets and more will be added in the fullness of time. The facility allows customers to close outstanding bets during an in-play match to secure a known win or limit the loss. Bets can be fully or partially cashed out or let to run until expiry. The cash out amount depends on the stake and odds for the original bet and the odds at the time of the cash out request. Pre-match and earlier in-play bets can be cashed out.
William Hill promises customers Best Odds Guaranteed (BOG) on all UK and Irish horse racing and greyhounds. Bets are settled at the best odds when a board price and the SP varies. The guarantee is available for bets placed on the day of the race from 00:01 but William Hill can remove the offer if there are significant non-runners in a race. The most that can be won as a result of BOG is £25,000 on any one for a single customer across all channels.
William Hill allows customers to deposit and withdraw funds using debit card and major e-Wallets. There are no charges for each type of transaction. Deposits are immediate and withdrawals are delayed from 2 to 5 days depending on the service provider and method.
Potential new customers visit the William Hill Homepage and click ‘Join’ this takes readers to the registration page on which some fields have to be populated. The registration process involves specifying a Username and Password. The promo code is optional and then new account holders have to accept the conditions of creating an account. The first deposit activates the welcome offer. Customers choose the method and amount and once confirmed the account balance is updated. Bettors navigate to a specific event and select the option from the chosen market. Once the Bet Slip is completed with the selections and stake customers place the bet.
Customers can contact the William Hill support department using the following methods:
There is also a detailed Help section and customers can provide feedback. William Hill promotes responsible gambling with optional control measures and banner links to bodies which provide guidance and support for problem gamblers.
William Hill is known all around the world for providing a safe and secure betting experience and making payouts promptly. The operator is one of the established UK betting brands whose practices have been copied all around the world. Initially, the website was inferior to competitors who did not have a retail division. However, the site has been improved and it now works well.
Customers with William Hill benefit from an achievable welcome offer and a fine selection of dynamic ongoing promotions. The range of sports and markets is comprehensive and the in-play interface works well. There are no glaring faults so William Hill is rightly seen as one of the leading online bookmakers in the industry.